Tmall Fashion Clothes Sold 1 Billion In A Single Day.

　　 Tmall apparel Li Shujun, general manager, revealed that Tmall fashion was still breaking through 1 billion yuan in a single day, of which 70% came from new products. Tmall clothing will be fully synchronized with shopping malls in the future.

Since last year, the platform of electronic business represented by Tmall has been ploughing new products. In the category of clothing and clothing, more than 130 international brands such as Burberry, TOPSHOP, ZARA, Muji and so on all landed on Tmall last year. Li Shujun said that Tmall clothing will become the largest category to achieve internationalization, fashion and personalization in the future. And will gradually achieve and Shopping malls To highlight the characteristics of fast fashion and fast new. Li Shujun introduced that during the new trend, Burberry, TOPSHOP, ZARA and other more than 1000 clothing brand flagship stores were offering new products at Tmall. Women's wear The brand has nearly 20 thousand shopping malls with the same product. At the same time, there are more than 50 first-line sports outdoor famous brands starting new products in Tmall. According to the data, Tmall new wind has increased 100% in the first day clothing category, and the turnover on the first day has exceeded 1 billion yuan, of which 70% came from new products.

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During the Guangdong fashion week (spring) 2015, the Guangdong textile fashion buyer association was prepared to set up a conference, which was successfully held on the third floor of the Xingang international fashion publishing center, Guangzhou textile and light exchange garden, Xingang.

At the meeting, the initiators represented Yang Zhixiong, general manager of Guangzhou joint trading park investment and Management Co., Ltd., Shao Ligang, a nine line buyer expert, Wang Ka, director general of the Guangdong textile and garment industry association, and Huang Hui, the Preparatory Committee of the Guangdong textile fashion fashion buyer Association, respectively. After that, the Preparatory Committee plenary session discussed the draft articles of association together.

At the end of the conference, domestic fashion buyer experts on the two day "fashion buyer forum" on the "Chinese buyer professionalization process", "where is the commodity competitiveness of UNIQLO," and "the rise of life hall and integrated store" and other special lectures, there are also SHOWROOM, Guangdong fashion design exhibition "designer 100 plan", on-site resources interactive docking meeting, buyer group cargo action and expert on-site comment guidelines and a series of wonderful activities.

Fashion buyer experts say that at present, the domestic garment industry is facing a series of severe challenges, such as the overseas big brands' encroachment and squeezing, the continuous shrinking of domestic and foreign market consumption, the substantial increase in production costs, the high storage pressure, the lack of docking channels between fashion buyers and fashion designers, and the lack of design products and market needs. Therefore, the establishment of the Guangdong textile and apparel buyer association was just in time, with a systematic occupational system to promote the healthy development of the fashion industry, making fashion buyers the leading force and activating the new power of the industry.

It is reported that the establishment of the Guangdong textile and apparel buyer association can promote the professionalization of textile and apparel Buyers. Meanwhile, a standardized textile and garment buyer system is established to provide fashion buyers for textile and garment industries that combine clothing selection, clothing display and fashion apparel data analysis, and it is also an important platform for the communication between textile and garment industry and enterprises.

As the main sponsor of the Preparatory Committee of Guangdong textile fashion fashion buyer Association, Guangzhou textile trading garden has been sparing no effort in promoting fashion and innovation. In the three phase, the park will build large scale fashion buyer shops and international designer shop and other large projects. It will provide over 10000 square meters of fashionable Showroom space for Guangzhou's first buyer gathering base, and create a fashion experience exchange platform to create a new experience of first class fashion purchase. Through the development of garment design and creative industries, we will promote technological transformation, R & D design, brand upgrading, channel development and industrial chain integration with design as the core, and take the road of market and industrial upgrading.