Focus On Internet Mercedes Benz China International Fashion Week Closing

8 days of Mercedes Benz China International Latest fashion Zhou (2015/2016 autumn winter series) ended successfully in Beijing in March 31st. "Internet +" has become a popular word in fashion week. In the consumer market diversification and personalized demand situation, the fashion trend for the first time in fashion week, brand and designer. brand Attention has been paid to its performance. In terms of publishing trends, natural related topics and elements become the focus of the 2015/16 autumn and winter trend.

　 The tenth Jordan Cup China sports equipment design competition officially started

This season's fashion includes 41 brands and agencies from home and abroad, 38 Chinese and foreign designers, and more than 80 design rookies. It has held 26 special releases, 2 professional competitions and 10+3Showroom at 751D, PARK, Beijing Hotel and other venues. In addition, there are more than 50 professional activities such as press releases, Sharon forums, professional seminars and so on.

Zhang Qinghui, vice president and Secretary General of the China Fashion Designers Association, signed a strategic cooperation agreement with the vice president of Jingdong group, general manager of the open platform business department, and Xin Li Jun.

Compared with previous years, the opening ceremony of Fashion Week held in March 25th is more solemn. The representatives of the elite from the industrial and fashion circles go through the red carpet. This also indicates that China's international fashion week at the core of "brand, fashion and innovation" has entered a new stage of development under the background of the "new normal" economy. During the fashion week, the official APP of fashion week was launched. At the same time, the China Fashion Designers Association and Jingdong group reached a cooperation intention and held a strategic cooperation signing ceremony, which reflected the new exploration of the fashion week platform construction in the "Internet +" aspect.

Li Dangqi, chairman of the China Fashion Designers Association, chairman of the China Fashion Week Organizing Committee, and Takari Rio, managing director of Asahi Asahi Textile Co., awarded trophy and certificates to award-winning designer Ceng Fengfei.

Nearly 70% of Chinese and foreign brands and agencies took part in Fashion Week this week. Brand, whether it is Bosideng, warm birds, JEANSWEST, dancing with wolves and other famous brands that have been released in fashion week continuously, or the original designer brand exposed for the first time in fashion week, such as cocoon trail, Mildtree, clean drag, N? 1, ILOVECHOC, etc., all of which conform to the demand proposition of the new generation of consumers through personalized, attitude based products and design concepts. In particular, children's wear and children's clothing are concentrated on the show, reflecting the heat and interest of children's clothing market. fashion The popular pursuit. In addition, the concept of customized menswear on the T platform also reflects the needs of the new generation of consumer groups.

2015 "Tom Dong Cup" China (Shaxi) costume design competition officially started.

The composition of designers on fashion week is also changing. Wang Yutao, Ceng Fengfei, Chen Wen, fan ran and other famous designers have made remarkable achievements. At the same time, Li Bo Nan, Wei Chao, Wang Qian, Hu Jin, Li Na, Li Na and other emerging young designers have performed well in the fashion week this season. They represent the new strength of the original design brand. The youth designer base plan 10+3 Showroom, as the regular unit of fashion week, was held for the fourth time. It launched 13 young fashion designers and accessories designers such as Han Dongyang, Li Fei, Li Kun and so on. Through this multi function entity interaction platform, these designers fully displayed the style of their original design brand.

The twenty-third China International Youth designer fashion competition

During the fashion week, the twenty-third China International Youth designer, known as the "Han Po prize", is known for the competition. Latest fashion The third prize of the competition is shared by Chinese and Spanish players. The gold medal and silver award of the first Chinese light business dress design contest of the San de Xi cup were taken by the free designer.