Anqing's First Local O2O Electricity Supplier Collapsed For 5 Months, 14 Months.

The once closed shop (photo)

"The night store closes, the next phone is taken out, and the product is delivered to the door within less than 30 minutes". This is Anhui. Electronic commerce without closing The limited company (hereinafter referred to as "no closing") brings many online shopping experiences of Anqing people. Relying on this "free delivery, never closed" business characteristics, "do not shut down" opened half a year to achieve 100 million transactions, in October last year won the Anhui e-commerce demonstration enterprise title. However, happiness comes too fast and goes fast. Reporters learned that in February this year, Anqing The first local O2O electricity supplier suddenly "closed", from opening to "closing" took only 1 years and 2 months.

The rapid closure is only 14 months from online to closed.

A staff member who worked at a company that did not close the company told reporters that the company did not close its operations last month due to poor management. It still has about 150 employees with a salary of 5. 6 million. At that time, it was only a year and two months away from its formal launch in December 24, 2013.

In March 25th, the reporter entered the official website of "not closing up", and found that the website had not been updated for a long time, and the sales promotion activities of the main industry remained on the recommendation of the National Day travel product.

In the afternoon, the reporter came to the headquarters of the non closing company, No. 7, Hu Xin Road, Anqing. The bustling spectacle of the past has long ceased to exist. The three story headquarters building is locked up and the doors are locked. The mobile phone client advertisements on the external walls have been torn down and replaced by shops selling advertisements.

A salesperson of the building told reporters that the company had paid a deposit to buy the three storeys, but last year there was a problem with funds. Now the building has been recovered by the development enterprise and sold back to the outside market. "The company is changing so fast that people can't understand it," a nearby resident said. Last summer, it was quite lively, and many leaders came to visit it, but unexpectedly, the company shut down in a flash.

Once brilliant online 5 months, the transaction volume is 100 billion yuan.

"Don't bother to go out shopping? Hate to queue up in the supermarket? Do not want to carry home? Worry about buying fake goods. In the evening, the supermarket closes." no shut down "you can go shopping in the supermarket, 365 hours a day, 24 hours a day, free delivery. This is the" not closed "official website's Xuan Yu. "It is really very convenient, the price of goods is also cheap, and often do the promotion of local fresh agricultural products." A citizen who used the "no closing" net shopping told reporters that the production of "no closure" did have its market demand, and many young people around it had used it.

It is understood that "no closing" is the first in Anqing. Local O2O electricity supplier In June 2013, the company announced that it had invested 360 million yuan earlier. In December 24, 2013, the "no closing network" was formally launched. Unlike Jingdong, Taobao and other electricity providers, "no closing" only sold locally, and promised to place the order free within half an hour.

On line, the "no closure" has been developing rapidly. The mode of "big package" has been applied. From all aspects of warehousing, platform, payment and distribution, less than half a year, Anqing has built its own storage base in four directions in the southeast and northwest of the city, and opened 7 24 hour chain convenience stores. The company once reached nearly 400 employees, and 70% of them concentrated in the distribution process. The company also established a training base for Anqing Vocational and Technical College based on school enterprise cooperation.

On line for 5 months, not closing up, Anqing region registered activated member jumped to 100 thousand, turnover volume exceeded 110 million yuan. In October 31st last year, the company won the title of Anhui e-commerce demonstration enterprise.

Free delivery, supermarket price. With the rapid development, "no closing" actually depends on what money has been questioned. Liu Li Cheng has publicly said in an interview that "because I would not allow it to make money before 2018". "There are only three indicators for the whole team: the number of users, the unit price of the passenger, the number of purchases per member per month". However, it was not until 2018 that the dream of a local electricity supplier collapsed.

Why do we not close so soon?

There is no competition with the supermarket at home.

"Door-to-door, 24 hours without closing, this is a sales mode that Anqing has never had before. I used it very convenient and there is market demand. A netizen said. But some people think that such an electronic business mode mismatches the supermarket, "Anqing city is not big, there are supermarkets at home, door-to-door, 24 hours without closing, not much competitiveness."

The team is too young, the company develops too fast.

Wang Li, who once served as the business manager of the company, is convinced that the direction of "not closing up" is right. "Failure is because we are not ready, our team is too young and inexperienced. For example, logistics, trade, marketing, market and other modules have deep knowledge and need careful calculation, but in fact, from the company boss to the employees below, they hardly understand, and the company develops too fast, exposing many problems that can not be solved at one time. "Wei"

Competition with community supermarkets is wrong.

A professional of Anqing high tech entrepreneurship service center told reporters that he had not been optimistic about "not closing up". From the current electricity supplier situation, the profit model of O2O mode development is not clear, and the electricity supplier burn too fast. Liu Li Cheng's financial strength is not strong enough.

For an Internet company without any entity supermarket background, doing this itself is a wrong choice. Now the community supermarkets in the two or three tier cities are saturated, the prices are reasonable, there is no big profit margin, and some can also be delivered free of charge. "Can you do any competition with so many community stores? Can we do it? We don't say we can make money. First of all, can your profit offset your distribution cost? So it's the wrong direction, the harder we work, the harder it will be. "A famous electric business founder said."