Wang Licheng: Operational Data Matching Consumption

"Juhuasuan" is precisely a group buying platform. We have a history of 5 years. If we just buy a group business, then Juhuasuan will be of little value to Alibaba.

Therefore, this year we will sort out the positioning of Juhuasuan, and strive to build it into a marketing platform.

There is always a doubt in the minds of consumers. What is the relationship between Juhuasuan and Taobao Tmall? For example, I drew a fish, the head of the fish is new, and the tail is the tail cargo.

Juhuasuan is equal to the head and tail of the fish. The middle part of the fish is handed over to Taobao and Tmall for daily operation. Therefore, many sellers go to Taobao, Tmall stores, franchised stores or flagship stores to carry out full network marketing or online and offline marketing. This is a daily matter.

But if businesses want to make new products,

It is the best platform; if you want to do the tail cargo, then Juhuasuan is the best platform.

Well, our next step, we will

Count the experience of every businessman.

Achieve the ultimate goal.

Today's Internet consumers no longer need advertising, but pay more attention to product quality, price and shopping experience.

Based on this premise, we positioned Juhuasuan as an experiential marketing platform with limited time preference.

In order to facilitate the shopping of consumers, we also carried out data operation.

"Data analysis" sounds suspensory. In fact, it is very simple. Data is the 3 thing, that is, consumer behavior label, commodity label, seller label.

On this data platform, we label all consumers and products in the country. Then we can help consumers find the products they want by driving big data, and hundreds of millions of consumers and tens of millions of businesses will be able to conduct real-time data flow through such a platform. Every second will calculate what products each consumer prefers, so that they can eventually find a match.

We hope to help sellers to provide services that exceed consumer expectations, and use products to help word of mouth propagation.

In the next two or three years, the mission of Juhuasuan is to become the most efficient experiential marketing platform with data driven operation.

Every enterprise should find ways and methods suitable for brand development according to resources and target users. It is very dangerous not to do what others do.

Every small and medium-sized enterprise must start from itself, so that we can get more new users in the future. We hope that all electric business enterprises can unite to really pass the opportunity of Internet electricity supplier, so that China's GDP economy will overtake in the curve and surpass the western developed countries.