Multiple Ways To Boost Corporate Upgrading, Equity Investment Network Spanformation And Upgrading

Good news birds: performance expectations reversal, equity investment to achieve strategic upgrading

Wedding bird Mens As the leading enterprise of high quality men's wear in China, it has always adhered to the development route of domestic top quality men's wear. The company is positioned in the middle and high-end men's clothing brand, and is committed to creating high-end men's clothing for China's high-end business men. Although China's clothing industry is becoming more and more saturated, there is huge room for development in China's high-end menswear market. In the current clothing market, the company has repurchased some franchisees in the background of the weak sales of men's clothing. Focus on the adjustment of company inventory, nearly 2 years, the company's inventory structure has basically been adjusted, the production line to improve production. At the same time, the cost reduction will be greatly reduced by streamlining personnel and reducing traditional media advertising. It is expected that the company will reverse its performance in 2015.

Multi brand + full channel + internationalization, boosting enterprise strategy upgrading.

Company implementation Multi brand Development strategy is not only conducive to the sharing of channel resources, but also helps the company to achieve rapid expansion of new brands with the help of high quality franchisees. In 2013, the company adjusted the marketing network construction, while digging deep into the two or three line city potential network, encouraged the original franchisee to expand the store, and basically formed a multi-level, full coverage marketing network layout. In addition, the company aims to adjust product categories and prices with low rate, high turnover, high production rate and internationalization of Gaoping efficiency.

Volume customization will become the focus of future business development.

Accompanied by clothing The trend of high-end consumption and personalization is that the future consumption pattern will be dominated by appointment and consultancy. The advanced customization business will change the market pattern of men's wear in China. A few days ago, the Alibaba launched the C2B category private custom business. The normalization of volume business helps to seize the market space of high-end customization business. On the other hand, data obtained from volume body can be used for big data analysis, and information synchronization supports business development.

Carry out equity investment and promote Internet operation to achieve spanformation and upgrading.

The company set up a good news bird venture capital investment platform, the use of Rong Yin investment platform to promote the development strategy of "industry + investment". It is beneficial for the company to use the social networking platform to promote the Internet process, to achieve the layout of the e-commerce platform, to develop and cultivate new business growth points.

Whether the group's high-end men's clothing product positioning, or group launched multi brand, all channels, international strategy, for the future development of the company will play a programmatic leading role. Company launched Volume customization High end consumption will help the company to seize the high-end personalized market in the future. Large volume data will be obtained by volume, which is conducive to the analysis of big data and will be conducive to the development of information support in the future. Developing equity investment and promoting Internet operation is conducive to promoting the Internet process, realizing the layout of the electricity supplier, and realizing spanformation and upgrading.