Alibaba Set Up Intelligent Life Division, Innovative Marketing To Find A Way Out

The Alibaba's establishment of intelligent life division may mean that the combination of future electricity providers and intelligent Hard Suits Inc will not only be about product sales, but also will have more cooperation in the future competition of intelligent hardware, data communication and incubation.

Alibaba group announced the establishment of Alibaba intelligent life division, a comprehensive march into the field of intelligent life. The newly established department will be the general manager of the original Intelligent Cloud director, Zhang Jianfeng.

According to introduction, Alibaba We will integrate all the three business departments, including Tmall Electric City, Ali Intelligent Cloud and Taobao crowd, to mobilize all kinds of high-quality resources internally, and fully support the promotion of intelligent products. Intelligent hardware Hatching speed, and strive to improve market competitiveness.

In addition, Alibaba Intelligent life division It not only integrated the sales resources of e-commerce, but also integrated cloud data services and content platforms, aiming to open up the whole industry chain. The Department is mainly composed of three main businesses: Intelligent Cloud is mainly responsible for providing technology and cloud services for manufacturers; Tmall Electric City and Taobao public chip have different focuses. The former provides large scale market sales channels for well-known manufacturers, and the latter provides personalized marketing channels for small and medium-sized manufacturers and even entrepreneurs.

In recent years, the Internet giant has become more and more obvious in the field of intelligence. In March 18th, Jingdong announced that it will provide incubator services to hundreds of enterprises in the next three years. It will combine 30 core intelligent hardware enterprises to help them get a new round of incubation financing.

In March 24th, Baidu launched the intelligent hardware business platform Baidu future store. The first phase launched nearly 100 intelligent hardware products including Atsmart micro socket, Ding staring smart door and so on.

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Jingdong responds to doubts about the quality of the brush. In a false spanaction, it will be deleted by Jingdong if it increases sales of goods or raises shop ratings by unfair means.

In response to rumors of Jingdong's official brush off, Jingdong made a public response today, saying that Jingdong is being verified internally. If there are any violations, it will be dealt with strictly according to the company's regulations.

Jingdong said that the Jingdong open platform was established at the beginning of the establishment of strict corporate policies to prohibit the appearance of scrub behavior, if found that businessmen or staff members violated the provisions of the situation, are severely punished according to company regulations.

According to the Jingdong regulation, false trading means that sellers can increase the sales volume of Jingdong open platform products or raise the rating of shops (i.e. "hype") by unfair means, which impairs buyers' shopping rights and interests. Deduct 25 points each time.

Jingdong said that the "hype" behavior mainly includes, but is not limited to, the following forms: self evaluation, malicious change of price, replacement of goods, third party speculation, empty boxes and so on.

It is understood that Jingdong behind the brush is mainly "Hangzhou Le baby baby products Co., Ltd.". Industrial and commercial website shows that Hangzhou Le step Baby Products Co., Ltd. was founded in May 2012, and is registered as Gongshu District, legal representative of Hangzhou: Lei Yan group.

According to the relevant personages, Lei Yan group was a former executive of Ali and served as general manager of several large Alibaba, and was punished in the "Wei Zhe incident". Some analysts pointed out that Jingdong has been suspected of "lower set".

However, some analysts have pointed out that even if it is really "down", the Jingdong should also face up to the question of whether or not it exists.