Children'S Clothing Store Depends On Location.

In fact, affected by the no bargaining power of the shopping mall counters, there are great business opportunities in private children's clothing stores. The flexible way of bargaining is a more attractive attraction. The key is whether the shops you open are easier to be found by customers. But what we must remember is: "rather than overuse!"

Nowadays, children's wear sales are mainly based on the shopping mall or the way of joining. The children's clothing store separated from the shopping mall is very small compared with the adult wear.

Due to the suppression of funds and other aspects, children's clothing shops are often squeezed to the two or three zone by some powerful adult clothing stores, which give them little profit margins.

Sales increase, so the location of children's clothing store is particularly important.

Nowadays, children's wear sales are mainly based on the shopping mall or the way of joining. The children's clothing store separated from the shopping mall is very small compared with the adult wear.

By the suppression of financial strength and other aspects, children's clothing shops will often be squeezed to the two or three zone by some powerful adult clothing stores, and children's clothing sales will not add much profit to the original profit margins, so the location of children's clothing stores is particularly important.

In order to have more selectivity in style and quality, people will get habitual goods three stores when buying clothes, so these requirements are often realized in the clothing store's relatively concentrated area, which is why the business of shops concentrated is easier to do.

But suffer

It is very difficult to form such a business district with children's clothing as the main business area, except for the wholesale market.

It seems hard to find, so children's clothing shops often form a single fight scene, the situation is very embarrassing.

Therefore, it is not surprising that the market is becoming more and more popular.

With these hard to squeeze, the management of children's clothing stores seems to be more difficult. When other factors that are not conducive to the development of the store can not be solved, choosing a more suitable place has become a more feasible way to change the subjective initiative.

It is not necessarily a busy downtown area, but it must be a place where parents and children often go together.

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At present, the location selection of retail enterprises in China mostly adopts the market research method used in Europe and America in the 70s of last century, that is, only a few micro markets are investigated by pheromone.

Many shops do not do well in site selection. They only know their regret after opening a shop, but the money has already been invested.

Let's talk about the 6 important details of the site that will be overlooked: the classification of cities: whether entering a city in a large chain operation project or how to enter a city is the first problem.

In traditional practice, we usually look at per capita income, urban development and so on.

Ignoring a macro premise, the type of city.

Next, I would like to briefly talk about: cities can be roughly divided into 3 categories: industrialized cities, pport hub cities, and mixed cities.

1. industrialized city: it is a single functional city developed from modern industrial civilization.

A small population is mostly the employees and family members of one or several large enterprises.

According to their industrial projects, this city can be categorized as: Mining Cities (such as Daqing, Karamay, Fushun, etc.), heavy industrial cities (such as Anshan, Benxi), light industrial cities (e.g. Dongguan, Panyu, etc.), and by the beginning of 80s, there have been electronic and hi-tech industrial cities, but they are all attached to large cities and belong to the satellite city.

2. pport hub cities: the general cities are generated by two factors: geographical location and administrative divisions.

Their construction time is very early, most of them have a history of 100 years, and they are the distribution center of commodities and information.

We will also classify them: the door type (the necessary place to enter a certain area: Mountain customs), the cross type (a few places where the cross roads are crossed: Wuhan, Zhengzhou), the port type (a major port or inland port: Dalian, Qinhuangdao), the regional core type (the core city of a region: Shenyang, Xi'an).

3. hybrid: two kinds of urban function mix, many of which are influenced by government policies.

Often become a large city or city group.

We can also categorize them as: industrial central cities (relying on the industrial satellite towns or parks around them, giving full play to their pport hub advantages: such as Shenzhen), the economic and Trade Center City (relying on its economic and trade advantages and disadvantages, vigorously developing new Xingxing Industrial Park and industrial Star City: Shanghai, Beijing), and the administrative central city (capital and provincial seat, also an industrial city: Beijing, Changchun).

Before we enter a new city, we should classify the nature of the city to determine its type, target customers, commodity structure, price band, competition method and so on.