Characteristic Management Is The Key To A Good Store.

It's better to spend a lot of money to find a good store if it's big enough to open a big shop. Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see that space can not do business in golden shops.

If there is no diamond, do not live in China. If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

After choosing a specific location to open a store, the way investors operate and what kind of clothing they manage will become an important factor for their success.

The United States used to open stores to investors. Success rate Conducted a related survey, the survey results show that joining the franchise system success accounted for about 80% of the proportion, the success rate of independent shops accounted for about 20%.

Many investors saw a certain roadside. Shops transfer If you think your location and shops are good, you will always focus on price factors. Little did I know when I opened the shop. target market It is too small to cause "no one to come" dilemma. In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.

Therefore, investors should not simply pursue the cheap rent on the street. For investors, there are many factors to consider in setting up a clothing store on the street side.

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For clothing items, if you can focus on a lot or block, you can attract customers. Because there are many shops that run similar products, customers can have more opportunities to compare and choose here. For example, a street in Chengdu's coconda alley is a gathering place for high-end clothing in Chengdu. The business is quite hot. East ERON street is a leather street. When the weather turns cold or the cold winter is coming, people who choose to buy leather clothes will come here and do business.

Generally speaking, good shops have some common characteristics, which can be summarized from the above aspects. These characteristics include:

Generally speaking, this area is also a commercial center, downtown area, where commercial activities are frequent and frequent, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In such areas, logistics is fast. For apparel industry, the trend of clothing is very fast. If the goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is a perfect location for choosing the location of the clothing store.

Open shop, the population is concentrated, the population density is higher, people cloud shop frequency is relatively high, business is good. In such areas, people of all ages and social strata have. It is easier to choose which style or type of clothing to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

Shops in such streets, large traffic, patronize shops more customers. However, considering the large traffic volume on the street, there are still some terrain or effective effects to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

If traffic is convenient, customers will be willing to patronize and willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops. Fashion is popular and has many styles, so long as people can buy unique styles and fashionable clothes, people will learn to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.