Brand Clothing Stores: Principles Of Decoration Design

How to do well the design and display of the store space and receive good results, in addition to combining the characteristics and styles of their own brands, we should constantly absorb new contents from the surrounding successful brands, and improve and develop the connotation of design and exhibition.

1.

Unity as a whole.

In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.

2, goods display and matching.

Products are maintained in series and products are displayed in the cargo area.

Arranging the exhibition will highlight the advantages of the product in the design structure arrangement.

3, the structure of goods is practical and effective.

In order to create

Show the effect atmosphere, the design of the device structure should fully reflect the auxiliary role of clothing product display in the actual operation.

4, the construction of exhibition space is reasonable, smooth and strong.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

5, the display style of goods is unique and unique, and its characteristics are outstanding.

This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

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The lovers' market is more popular because of the "break in" of Valentine's Day accidents.

At present, the specialized store of lovers' clothing has just started in China, so it has a large market space.

Because most of the consumers are young people, it is easier to enter the business and relatively simple to invest.

Different from other clothing stores, apart from finding suitable stores, decorating, pre distribution and hiring salesmen, some of the funds will be specially used for clothing design, that is, hire special talents to design their own unique styles, and then entrust clothing manufacturers to process them.

If the investors' financial strength is limited, they can not design the team independently, so they can constantly update their clothing styles through franchising.

The initial investment includes the storefront rent, the decoration, the purchase and other expenses, and the initial investment of about 60 thousand yuan.

Shop size can be selected according to investment ability, but usually not less than 20 square meters.

The location of the shop must be as high as possible. The commercial area with high traffic volume is better than the two floor. The intersection is better than the street.

Even if we choose to set up shop in a large flow area, we should consider whether students, young white-collar and other consumer groups are the majority.

Generally speaking, the customers of lovers' stores are mainly from 18 to 40 years old, especially those who are in love. The number of new couples has come to buy couples' clothing specially for wedding photos.

Although some customers have no lovers for the time being, they buy one for themselves, the rest is left to those who are preoccupied with it, and the twins choose to buy their own children.

Purchase channel.

If a couple's clothing store operates in the form of franchising, the problem of product design and purchase channels can also be solved.

If you operate independently, you need a design team or a long-term partnership with garment manufacturers to provide product design and production for investors. This mode of operation is suitable for those who want to build their own brand. Their advantages are unique and low cost of purchase. The disadvantage is that building brand takes time and enterprises must have brand culture, which is more challenging for investors.