LISA.LISA Creative Director Of Japanese: Natsuko Hira

Hirai Minamitsuko Natsuko Hira let love and laughter release in the whole brand concept, because we firmly believe that LISA.LISA's fashion mood, show charm and enjoy happiness!

From New York, USA

The design team is based on simple design, smooth tailoring and selection.

We can accurately explain that the design concept with international vision is the perfect new fashion for LISA.LISA.

With Lady/Confiden/Colorful/Mix&Match, create a self styled and smart person.

It coincides with the young city's upstart and fashion crowd's confidence, independence, accompanying work and life.

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Liu Qingyang was born in Beijing. She loved drawing from an early age. She went to Hongkong at the age of 9, and at the age of 18, the teacher of Central Saint Martins College of Art and Design went to school to interview students and studied English very smoothly in Hongkong.

Although her major is fabric design, she was fascinated by fashion and design after studying at the age of 18. She took many courses in dress history and formed her own design ideas in England.

In 2009, Liu Qingyang, who was ready to return to business during his college years, registered Chictopia brand in Beijing.

Liu Qingyang did not name his brand like other designers. The combination of "Chic" and "Topia" represented elegance and Utopia, and hoped that the brand could be more inclusive.

Chictopia's design inspiration is derived from Retro culture.

During her study in England, Liu Qingyang's revival culture was very popular. She used the retro elements in modern costumes, trying out the outline design of European style, highlighting the modern and practical style.

Liu Qingyang said, "every quarter of the design is from a series of overall considerations, beauty is the first, but personality and practicality must have, meet the needs of different people".

Compared with other designers, Liu Qingyang usually has more than one step to design clothes. When other designers are ordering fabrics, she needs to design fabrics first.

Now Liu Qingyang has developed more than 95% pieces of fabric in her every season's work, and fabric printing has to go through the process of hand drawing, scanning, repairing and printing, and then communicate with fabric manufacturers.

In fact, in the first year of entrepreneurship, Liu Qingyang also directly used the fabric provided by the supplier, but later found that the variety and printing of the fabric could not satisfy his own design and decided to make his own fabric.

In the first series, she took her hand-painted design to buy white cloth in Jiangsu and Zhejiang, and then printed in Shanghai. Liu Qingyang herself studied fabric design. In her view, "everything can be printed without fixed rules and regulations."

In Liu Qingyang's clothes, there are insect series, Baroque series and circus series. There are many fairy tale designs and European Impressionist elements. From Beijing and Hongkong to Britain, the diversified growth environment makes her design appear in eastern and Western ways.