Liu Qingyang Thinks Fabric Is The Most Distinctive Brand Mark.

Liu Qingyang was born in Beijing. She loved drawing from an early age. She went to Hongkong at the age of 9, and at the age of 18, the teacher of Central Saint Martins College of Art and Design went to school to interview students and studied English very smoothly in Hongkong.

Although her major is

But at the age of 18, he was fascinated by fashion after studying in England.

I took many courses in costume history and formed my own design ideas in England.

In 2009, Liu Qingyang, who was ready to return to business during his college years, registered Chictopia brand in Beijing.

Liu Qingyang did not name his brand like other designers. The combination of "Chic" and "Topia" represented elegance and Utopia, and hoped that the brand could be more inclusive.

Chictopia's design inspiration is derived from

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During her study in England, Liu Qingyang's revival culture was very popular. She used the retro elements in modern costumes, trying out the outline design of European style, highlighting the modern and practical style.

Liu Qingyang said, "every quarter of the design is from a series of overall considerations, beauty is the first, but personality and practicality must have, meet the needs of different people".

Compared with other designers, Liu Qingyang usually has more than one step to design clothes. When other designers are ordering fabrics, she needs to design fabrics first.

Now Liu Qingyang has developed more than 95% pieces of fabric in her every season's work, and fabric printing has to go through the process of hand drawing, scanning, repairing and printing, and then communicate with fabric manufacturers.

In fact, in the first year of entrepreneurship, Liu Qingyang also directly used the fabric provided by the supplier, but later found that the variety and printing of the fabric could not satisfy his own design and decided to make his own fabric.

In the first series, she took her hand-painted design to buy white cloth in Jiangsu and Zhejiang, and then printed in Shanghai. Liu Qingyang herself studied fabric design. In her view, "everything can be printed without fixed rules and regulations."

In Liu Qingyang's clothes, there are insect series, Baroque series and circus series. There are many fairy tale designs and European Impressionist elements. From Beijing and Hongkong to Britain, the diversified growth environment makes her design appear in eastern and Western ways.

Her character is mild and indifferent, just like 5 years of sex design.

At first, Liu Qingyang did not make a big brand ambition. She said she was a person who had no plans for long sex, and everything was done step by step.

It is her greatest wish to run a small shop and sell all kinds of clothes she designed herself.

But in five years, Chictopia became the first Chinese independent designer brand to enter Lafayette. Now the old Buddha, the pillars, the Arrtco Collection of China World Trade Center three, and the designer shops of the second tier cities have become the channels of Chiatopia. In Beijing, Jian Wai SOHO and Shanghai Jiali center already have their own outlets, or even become the first domestic designer brand to enter the new world.