Liu Qingyang'S Business And Design In His Eyes

Reporter: what are the considerations for design?

Liu Qingyang: products must be the most important.

Design should be characterized, and attention should be paid to the continuity of high quality works, because sometimes designers are emotional.

For example, when I first started designing, the style was different from the present. At that time, the design was mainly designed to meet the needs of the market, and slowly began to guess what people liked and finally became the price.

I soon discovered that this was not what I was good at, so I simply let go of what I wanted to do.

The first season after that is the insects that we all know very well.

The reaction was particularly good at that time.

Therefore, if you stick to what you are good at, you can really find the style that makes you confident.

In addition, when I design, I will consider what I want to wear, and take account of design and market.

I am very glad that I, as a female designer, naturally have some advantages in this respect.

Reporter: how do we usually allocate time in designing?

Liu Qingyang: I usually think first.

At the same time, I will consider printing and printing at the same time. The time is basically a bisection. Now I am responsible for all the designs, starting from hand-painted, and of course, considering the brand development in the longer term.

Reporter: what kind of influence do you have in Britain?

Education in England changed my whole life.

When I was studying in Hongkong before I went to England, I once felt that the state was very passive. Maybe Hongkong had a lot of pressure to study. Only 10% of the students could stay in Hongkong.

I'm not used to studying in Britain, because no one tells you what to do.

Although I have been learning painting for so many years, I really contacted and understood the design in England.

Gradually, the infection and guidance of friends and teachers around us suddenly enlightened: the process of design is the most important, and the finished product is not important.

By the time freshman year, teachers have recognized my work very much and feel that there are so many possibilities in my design.

Since then, I have been enthusiastic about what I love to do.

After graduating from central Saint Martin School of art and design, he had the idea of building a brand.

Reporter: is it necessary to consider bringing Chictopia brand to overseas development?

Liu Qingyang: actually, it is not very difficult to develop overseas, but I still want to do well in the domestic market first.

Reporter: compared with the 6 years ago, what is the difference in the environment of designers today? What is the difference between China and overseas?

Liu Qingyang: actually, 6 years ago, it was very hard. At that time, there were few buyers / stores. Now the environment in China is much better than before. Although the designers' living conditions are still hard, they are getting more and more attention. More and more commercial brands are willing to cooperate with independent designers.

The designers who are developing in China are very happy, and the cost is lower.

New designers are more difficult and costly to go abroad.

Of course, it is undeniable that the overseas fashion industry is more mature, especially the buyer system is more mature. If a new designer is good, a large department store is willing to pay for it.

In terms of business, I still suggest that we should not rush to open a shop. We need high time, money and team investment. We suggest that we try to consign, sell online or ask star artists to help them, so that we can gradually accumulate experience and customers.

Interviewer: tell us about your usual life.

Liu Qingyang: ordinary life is actually very simple. I work during the day, and I would like to invite my friends to eat, talk, listen to concerts or stay at home and draw pictures at night.

I like to browse Instagram, watch movies and so on.

Every year, we must attend several important exhibitions at home and abroad. There are about two overseas trips to relax and play in a year. I think the work can not be too bitter.

Reporter: what is the change of life after marriage?

Liu Qingyang: my husband is also a designer, so we like things almost, the growth background is very similar, after marriage, of course, more happy, such as my season's catalog is my husband designed.

We all love to watch movies. For example, before Oscar's award, we saw all the selected films and became a judge.