Wang Zaishi: Business Exploring While Walking

Wang Zaishi has a strong purpose in doing things. She thinks that there are two meanings for designers to do their own shows. One is to publicize the brand, express and voice to the outside world, but the more important part is business, which needs to attract buyers order-placing meeting Place orders. Therefore, it was not until 2014 that Wang did his first fashion show when the time was ripe. Before that, there was no mature buyer system in the domestic market. "I'm not in a hurry. When and what to do is the most important thing.".

In 2014, Wang made two shows in one year. On the third day after the press conference, more than a dozen buyer's shops in cooperation came to Wang's studio to order.

But even now, many Buyer's shop His own operation is still not professional, so Wang Zaishi attaches great importance to the brand positioning of the buyer's shop, and has been using his professionalism to drive the professionalism of the buyer's shop. Wang Zaishi's sales team will inspect the store every season when the goods are put on the shelves, train the shop assistants, and tell them the advantages and characteristics of the clothes and why they are made in which parts Embroidery There are manual details in those parts, so that the service staff of the buyer's shop can pass the information to the customers.

The sales team will also be responsible for the inventory circulation, adjusting and rotating the styles with poor sales volume among different stores. If the buyer's shop produces inventory, then Wang will send someone to solve the problem, "what I want to do is a long-term business.".

Of course, the environment for independent designers in China has been much better than at the beginning of the brand creation. At the beginning, Wang Zaishi established his brand by relying on a venture fund given by his parents. In 2010, the pillars of the designer brand integrated store appeared, and gradually he could rely on his own works to support the studio. "Until 2012, when we opened the store of laofoye, we had no operation There are too many problems.

In recent years, he communicated with fabric manufacturers and manufacturers, followed the orders in the factory, and Wang's brand construction in the past six years has come down to earth. But Wang is very aware that China's fashion environment may take more than a decade to perfect, or even a generation or two, and she is not in a hurry to sell brands for a while.

From the age of 29, the designer has been growing up in his own studio from the age of 29. Even if she doesn't want to serve the brand for decades, she still hopes to do more for her brand even if she doesn't want to serve her brand for a few decades.