Seven Wolf Milan Designer Colin Deconstructs Tradition

His brand It was mainly sold in Europe's top buyer stores. In 2013, it chose to open the world's first flagship store in Corso Como District, Milan. The influence of the double culture has made it adhere to avant-garde printing, personalized fabrics, unique collocation, and the traditional handwork of improving its quality, making it appear in the pure style fashion world of Milan.

"I will pass. Design To express my attitude towards life, first of all, affirmative, and most importantly, happiness. No matter what your occupation is, no matter what your job is, you must follow your heart and understand yourself before you can achieve your dreams and goals. "

　　 ESQ: what is the inspiration of wolf T's creation?

Colin: this time, our inspiration comes from our traditional national culture. We chose Miao people from 56 ethnic groups to design wolf T.

　　 ESQ: why do we think of integrating Miao elements into this season's clothing?

Colin: in my point of view, the Miao nationality is a totem culture worn on its body. It has a very far away story. There are many different symbolic meanings. It includes many distinctive national embroidery techniques. We hope that we can integrate the national characteristics and modern aesthetic concepts through wolf T so as to make a brand new interpretation. So we have chosen the Miao nationality, a distinctive ethnic group.

　 ESQ: what elements do you like most about the Miao people's clothing culture?

　　 Colin First of all, silver ornaments and Miao silver are very attractive to me. We all know a lot about Miao people. Miao people use many Miao Yin during festivals and wedding celebrations. Therefore, we will have elements in the entire wolf T series that combine the Miao silver ornaments. Next is their traditional embroidery. This ancient tie dyeing process has a history of thousands of years. We can integrate this embroidery into men's clothing, in fact, it can be said to be a re deconstruction and combination of traditional culture.

　　 ESQ: what do you think is the common characteristics of the Miao culture and the seven wolves?

Colin: the seven wolves are pursuing a wolf culture. Its main force is men's more than one side. In fact, there are many wolf traits in Hmong culture, such as the yearning for the life of the Miao people and the pursuit of things, including their totem culture. In fact, they have a lot in common with the totem culture they pursue and the wolf culture we are pursuing. This also gives us a lot of sympathy.

　　 ESQ: what other places do you think need to be improved in the design of Chinese local clothing brands?

Colin: dare not speak. I myself have lived abroad for many years. For domestic designers, we actually have a very deep cultural background. I think this is our wealth. Since we have thousands of years of history and 56 nationalities, each nation has so many distinct personalities. I think we should grasp these wealth well, and then let the whole world re-examine the culture and fashion of our nation with a new perspective and new creativity.

For a country, why Europe will be interested in Japanese costumes, and set off a trend towards Japan, including South Korea, and when to come to China. I think you want the world to accept you, and let European designers accept Chinese fashion. First of all, we should develop our culture, but we need to interpret it in a totally new way instead of simply moving it. This is the most national and the world. So we hope to create a new influence through the trend of young design, combined with our traditional culture.

Designer: after graduating from Hongkong Design Institute, Colin Jiang went to New York and Paris to live. But in the end, he chose Milan, and completed her master's studies in the maluni college, which was the pioneer of fashion. She finally chose to set up her own studio in Milan, and Milan became his home and his constant source of stimulation.