Where Is The Future Of Travel Management?
Travel management is definitely not the end of enterprise customer management. It is just a key to open up business customers. There will be more value-added products and value-added services, and even cross-border products and services. This will be a subversion to the whole industry and a booster for introducing the bad tourism management into the sunrise industry. The Internet has constructed an ecological circle, which can be partly managed by outsourcing, partly managed, and even shared among different industries. The imagination space in this area is limitless, but the premise is that channel is king, no matter what kind of thinking, how to occupy the channel of enterprise customers and how to win the trust of customers is the premise of all.
We should not only think about the generation of our sons and grandchildren, but also think about what else we can do today so that we can live and live in order to be worthy of this era.
The innovation and introduction of new products and services should refer to the related sales of traditional industries. For example, if you go to a convenience store, you can buy a bottle of water, but you can hardly go to the convenience store to buy a gold bar. But if the water in this shop is ten times more expensive than Evian, and it will provide for your family for a long time, it is entirely possible for you to buy something valuable like gold bars.
So occupy the channel, reflect the value, the relationship, and insist on doing it, sometimes greatness is "boil" out.
I always believe that the past will never disappear, but only in another form.
In the Internet era, channels will also change one form, that is, "
data
"
As a breakthrough point, travel management has a part of the data. If we can further excavate these data through marketing work, and finally connect the data to islands, that is the data "aircraft carrier". This kind of big data is by no means a plan for the layout, but an opportunity for cross-border value-added. Maybe one day, the profit margins of business travel products are lower, or even free, but more attractive.
service
Rise abruptly.
"
Chinese characteristics
"It's not a cliche. Where is it? How can we live and grow in a market without standards and existence?
Even if the Internet can not copy the foreign mode, the travel management is even more so.
If we talk about the way out in the future, all the big guys in this industry seem to have the same opinion.
In fact, we must stop complaining about customers' ignorance of travel management, so that we may see three ways.
First of all, we should lower our heads and work hard to make the details of all services solid and exceed customers' expectations forever. This service carrier includes personnel, processes and IT technology.
Second, never assume that customers are fools. The Internet eliminates information asymmetry. If you want to enrich your profits, you must have strong product mix, and you can't cross border cooperation, and build complete services, including car rental, Mice, etc.
Third, upgrading the style, coming out of the travel management and moving towards a more advanced management. As for this, we must have the first two points as the basis, and to what extent should we sell it?
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