H&M Perfect Combination Of Fashion, Quality And Price

Entering the 2015, the fast fashion brand performance is very lively. The Swedish fashion brand H&M recently released its latest earnings report, saying its brand Cos and &OtherStories will open more branches in 2015, and now has more than 26 Cos shops and 12 &OtherStories shops.

For the Chinese, it is only after listening to ZARA.

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After rapidly occupying the European and North American markets, in 2007, H&M focused its attention on the Chinese market and Asia.

H&M adhering to the brand mission of "using fashion to inherit classics and let brands inspire life", it is rare to integrate "fashion", "quality" and "good price" to open a wardrobe for European and American men. It is hard to find no H&M clothes.

Even in a depressed economy, H&M sales are rarely affected.

In the near future, fast

The giant H&M will open 400 new stores in 2015.

H&M said that by the end of January 31st this year, the total number of stores in the world was 3541, compared with 3184 in the same period last year, and the number of shops increased by 357 in one year's time.

In 2015, new stores will mainly target the US and Chinese markets, while Taiwan, Peru, North America and India will open their first H&M store this year.

H&M, a fashion brand that combines fashion, quality and low price perfectly. A year will choose a popular brand of hot top masters and cooperate with it. One of the many garment enterprises in China has been regarded as the model brand of textbook.

In the recent 3~5 years, we should focus on the mainland market and not develop the international market easily, blindly and without vain. Only when the leading position of the domestic market is established and stabilized, will we consider expanding the overseas market.

The brand has always adhered to the business philosophy of "concentration": "concentrating on one place", concentrating superior resources and concentrating on the garment industry.

In this field, do deep, do fine and do fine.

More than 500 employees work together to create H&M series of women's wear, men's wear, children's and children's needs to meet the needs of different age groups.

Young people who are 18~25 years old and active in their age orientation will never change easily.

For H&M, it is very important that the products are appreciated by customers. This requires employees to ask themselves: "who are the customers? What are the preferences of their customers? What are they looking for?" thus, H&M can occupy a large part of the market in Europe and the whole world.