2011-2012 Running Report Of China'S Garment Industry Development Report (Two)

In 2011, the total retail sales of wholesale and retail enterprises above Designated Size and large retail enterprises in the whole country increased by more than 20%. But unlike in previous years, the average unit price of clothing market in 2011 showed a substantial increase compared with the same period last year, contributing nearly 80% to the growth of retail sales. The sharp rise in prices led to a slowdown in the volume of retail sales.

In addition, online shopping has increased. Fast fashion and parity products To a great extent, the pressure brought by inflation on consumer clothing has been alleviated, attracting a large number of consumers and showing rapid development.

In the long run, the overall trend of garment consumption upgrading has not changed, and the decline in consumption growth caused by the sharp rise in prices will also cause retailers, middlemen and brand operators to ponder over the pricing of clothing. The rapidly developing clothing online sales market has gradually matured and intensified competition and entered a ruthless phase of enterprise elimination.

1. The sale and operation of China's clothing market in 2011

(1) annual sales continued to maintain steady and rapid growth.

　　 1, retail sales grew year by year compared to 2010.

In 2011, the sales momentum of China's clothing market was good, and the retail sales achieved steady and rapid growth compared with the same period last year. Retail sales of clothing commodities above wholesale and retail enterprises increased by 25.1% over the same period last year, 0.7 percentage points lower than the previous year's growth. The growth rate of clothing retail sales has not changed much compared with that in 2010, which has continued the trend of sustained and rapid development in recent years.

　　 2, the fourth quarter retail sales growth slowed significantly.

In 2011, the growth rate of clothing retail sales in wholesale and retail enterprises above Designated Size showed a quarterly acceleration in the first three quarters, but in the fourth quarter, the growth rate dropped sharply to 23.8%.

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(two) clothing prices showed a significant rise compared to the same period last year.

Clothing prices have been rising for the first time since 1998; brand clothing prices continued to accelerate year-on-year; the rise in unit prices contributed nearly 80% to the growth of clothing retail sales.

(three) the year-on-year increase in retail sales fell sharply compared with the previous year.

In 2011, the continuous acceleration of brand clothing prices of large retail enterprises in China led to a rapid increase in retail sales of clothing, but the increase in retail sales declined sharply compared with the previous years.

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(four) the downward trend of consumption is obvious under the inflation environment.

In 2011, the impact of rising clothing prices on sales was mainly reflected in a sharp slowdown in retail sales growth. From the perspective of consumers, consumption mainly shows the following characteristics: the growth of high-end sales is slowing down, the phenomenon of discount consumption is obvious, and the price is relatively low. Network brand And fast fashion brands are developing rapidly.