Jingdong Wants To Replicate 10 Listed Companies

"Equity financing" is a company's share of a certain proportion of shares to face the crowd raising platform investors, and many investors invest in the company through the Internet channel, so as to get the way of future earnings.

It is reported that the "East" Jingdong financial shares have been formally launched.

On the first day of the operation, the Jingdong public finance channel launched a total of 11 equity raising projects, with the financing amount between 3 million -1300 yuan.

The reporter understands that Jingdong's equity chips adopt the mode of "leading investment + investment", that is, the professional investors' "investment", and many people who follow the investment to choose and invest. In return, the investor will pay 20% of the investment income, so as to attract high-quality investors with rich experience and strategic resources as the lead investor, so as to maximize the success rate of project selection, and then lead more investors to join.

Among them, the investor is not involved in daily management, and the leader is responsible for communicating with the enterprise.

Project finance is open to investors only.

The specific stock raising operation process is divided into three stages.

The first is the project audit stage. The enterprise initiates the project through the online platform, the internal audit platform of the Jingdong is audited, and the project is finally communicated with the project side. The second is the on-line stage of the project, the pre heating roadshow, the negotiation of the leader and the introduction of the investor, and the third confirmation of the post management stage.

For the "family" is how to "do the East", Jingdong financial CEO Chen Shengqiang explained that the stock raising will make three kinds of people become the host, first is the entrepreneur, the two is the professional investor, three is the ordinary consumer and the investor.

During the two sessions this year, the government work report clearly listed the "public financing and financing pilot" as one of the contents of this year's financial reform. The guidance of the general office of the State Council on developing public innovation space and promoting public innovation and entrepreneurship also mentioned that the Internet equity financing and public financing pilot project will be launched to enhance the public service capacity for public innovation and entrepreneurship.

Why is Jingdong a public shareholding platform? Liu Qiangdong said that one is to raise revenue for the "cock wire", the college students and the middle and low income grassroots population. The two is to build a complete stock raising platform based on the resources such as Jingdong's acquisition, marketing, media support, course guidance, jd+, Jingdong cloud and APP development.

Before the wading of the stock market, Jingdong has already tested the commodities crowd.

According to market research firm Ai Rui consulting statistics, in 2014, the size of Jingdong's public chips raised about 140 million yuan, accounting for 31.6%.

Since Jingdong's independent operation in July 2013, five major business segments have been established, namely, supply chain finance, consumer finance, public funding, wealth management and payment.

In succession, Beijing has launched innovative products such as Jing Bao Bei, IOUs, net bank wallet, small coffers, Jingdong public funding, Beijing small loan and so on.

Compared with the crowd raising platform on the line, equity financing is regarded as another trump card by Jingdong finance.

At the same time, "Ali" its financial "reloading corps" ant gold clothing will also enter the field of equity financing.

Huang Zhen, President of Internet finance, said recently that Taobao's equity chips are in preparation.

From the crowd to raise chips, the pition to equity chips, this is exactly the same as Jingdong's layout path.

Compared with the industry's big ant ant suit, Jingdong has lagged behind in its third party payment. It can not compare with Alipay in terms of popularity and volume.

Jingdong's initial acquisition of online banking is not successful now. It is considered to be a failure. In addition to its license plate, it has only a small harvest. In recent years, it has invested heavily in making up lessons and barely catching up with the leaders. In terms of financial management, the size and popularity of the Jingdong small Treasuries are far less than that of the balance treasure. Jingdong consumer credit products and Jingdong Alipay flower have not yet split up.

If we want to challenge ants' golden clothes, Jingdong's biggest financial counterattack chance is probably "crowd raising", which is a sharp weapon for Jingdong to counterattack.

Jingdong financial insiders also told reporters on the interface that the public shareholding chips will become the main direction of Jingdong's next stage of financial development.

Jin Lin, chief executive of Jingdong equity group, said, "

With the advantage of Jingdong financial platform, we adopt the mode of "leading investment plus investment", aiming at solving the problem of financing difficulties of innovative and entrepreneurial enterprises. Secondly, under the permission of the legal environment, we can help more people to share the profits of venture capital.

Ma Tao, an analyst with Analysys International, told reporters on the interface that the threshold limit for the annual salary of 300 thousand yuan is relatively low, which is not only taking into account the ability of individual investors to take risks, but also protecting the immature market.

From the perspective of the volume of trade in the whole industry, in 2014, the total volume of equity financing increased by nearly 1 billion, while the number of first day financing pactions of Jingdong's equity chips increased to 38 million.

Some people worry that the entry of Jingdong giants will reduce the market share of the existing stock raising platforms.

Angel guest founder and CEO Shi Jun believes that Jingdong's participation in the field of equity financing is beneficial to the education investment market.

She believes that the flow of Jingdong has no obvious advantage in the equity pool, and the current stock raising process is still based on traditional venture capital. Therefore, the shareholding congregation needs more industry experience, and the Internet can only be used as an auxiliary means of its business, such as fund-raising links.

Li Junhua, founder of Hangzhou music investment, told reporters at the interface that Jingdong's financial entry into this field is conducive to promoting the development of the whole industry. However, sustained development needs to pay higher costs than other platforms. Ultimately, whether it wins or not depends on team execution and overall strategic planning.

He predicts that in the next 5 years, there will be at least $10 billion of equity financing companies.

Although the annual return rate of venture capital is above 20%, many investors have pointed out that the risk of starting a business is very large, which is actually a narrow escape from death, but what people see is just a typical example of success.

Entrepreneurs need to have a unique vision, solid professional knowledge and rich social experience; in detail, they are required to be comprehensive, including the timing of entrepreneurship, the direction of selection, the formation of teams, the marketing techniques, and the rhythm of financing.

In order to control risks, the Jingdong set higher requirements for leading investors. They must have rich experience in the field of venture capital, have certain investment experience and long career hours, and have successful cases.

For ordinary investors, the management of public offering of private equity raised by the end of last year (Draft for consultation) has listed many provisions for investors, such as units or individuals with a minimum sum of not less than 1 million yuan for investing in a single financing project, a unit with a net asset of not less than 10 million yuan, and a financial asset of not less than 3 million yuan or an individual whose annual income is not less than 500 thousand yuan in the recent 3 years.

Compared with the threshold of the draft, the threshold set by Jingdong is relatively low.

Jin Lin said that at present, the Jingdong requests that the investor should meet the annual income of not less than 300 thousand, financial institutions professionals,

More than 1 million yuan and any item in professional VC can become a shareholder.

Jin Lin said that the stock raising proposals have not yet been formally landed, and there is still room for revision.

Out of right

Understanding, Jingdong set such a threshold.

"If there is conflict with the law, it will also be adjusted."

Jin Lin said.