The Three Most Important Things Of Wanda Group

For Wanda, the product of the shopping center type has already formed a mature business mode. Modular management, according to the implementation of nodes, and even where each shopping center opened on the day can be accurately calculated. Wang Jianlin has hardly invested more energy in this business line.

At the end of the performance report for institutional investors, Wanda business executives were asked how to view stock price performance. Over the past three months, Wanda's share price has been hovering around the issue price of HK $48. In January this year, after the listing of Wanda cinema on A shares, it even pulled up 12 trading boards, and the share price rose more than 300%.

Wanda Commercial Management believes that the main reason for the low price of Wanda Commercial shares is that the influence of Wanda brand in Hongkong is not enough. Hongkong investors do not yet understand the business model of Wanda. Analysts are still reluctant to do so, but the next media report is about to begin and the talks will have to end ahead of schedule. The two sides agreed to strengthen communication.

Wang Jianlin, chairman of Wanda Group, did not appear in Hongkong. This is the first performance conference after the listing of Wanda business. But meeting with investors in Hongkong did not give priority to Wang Jianlin's schedule. In the United States thousands of miles away, Wang Jianlin and President Obama had a picture. In addition to doing things like rotation, Wanda Commercial "strategic transition" is taking place.

At the performance report, Qu Dejun spoke first. He said that the three most important things for Wanda business in 2014 were growth in performance, opening of 100 stores and landing in capital markets.

In 2014, the total sales volume of Wanda sales contract was 160 billion 150 million yuan, an increase of 26.65% compared with 2013, and the contract sales area was 14 million 780 thousand square meters, an increase of 35.97% over 2013. The gross profit of property sales was 37 billion 216 million yuan, an increase of 21.48% compared with 2013, with a gross margin of 40.56%, which was basically the same as in 2013.

The day before yesterday, the chairman of 3333.HK, chairman of the board of directors of Hengda Real Estate (Shangri-La), expressed the feeling that it was not easy to grow against the market, and a similar scene also occurred in JW Marriott. Ding Benxi, chairman of Wanda business, said in reply to the twenty-first Century economic report reporter's question that the reason why he could achieve growth in the adverse market was Wanda's unique commercial real estate leasing mode. Although some cities have excess commercial real estate volume, Wanda Plaza still guarantees a fire. Wanda's sales properties are located in apartments or office buildings near Wanda Plaza, which can guarantee higher prices. Gross profit margin 。

In 2015, Wanda plans to open 26 new shopping centers, most of which are located in second tier cities in mainland China. The overall sales target will grow by 5%. In the future, it is expected to maintain 30 new shopping centers every year.

The real concern is change. strategy On the slope. Wang Wan, director of the Wanda board of directors, said in an interview with the twenty-first Century economic report reporter that he understood that for the management of Wanda business, the most important thing in 2015 is to carry out both the importance and the realization of the intellectualization of the square and the electronic commerce under the premise of achieving the achievement goal.

From the perspective of cash flow, there is no real estate sales, income from rent, enterprise development is not affected by the real estate situation, housing prices, ironing the economic cycle, so that income is more stable. At the annual meeting of Wanda in early 2015, Wang Jianlin said that in the past, Wanda succeeded in relying on the urban complex, built a Wanda Plaza, and built some apartments, office buildings, and shops for sale, and invested in Wanda Plaza through the cash flow generated by real estate sales. This is a heavy asset model. Wanda now wants to introduce a light asset mode, which is Wanda Plaza's design, construction, investment, operation, Hui Yun system, and e-commerce system. It is made by Wanda itself, using the brand of Wanda Plaza, but all investments are made by others, and assets are owned by investors. This mode has no real estate sales, is quasi financial investment behavior, Wanda and investors are divided into net rental income.

It is understood that Wanda has signed an investment agreement of 24 billion yuan and 26 Wanda Plaza with 4 institutions, and is still negotiating with many investment banks, insurance and funds at home and abroad. Wang Jianlin It is required to sign 63 light assets Wanda Plaza investment contracts in 2015. The contract for 40 light assets Wanda Plaza, which opened in 2016 and opened in 2017, was signed in 2017, and the cash in the year was 30 billion.

Similarly, for the consideration of cash flow, Wanda business should reduce investment in two aspects. On the one hand, the market is relatively surplus, and the domestic hotels are holding the capital. On the other hand, it is the investment of foreign hotels. Regarding investment in overseas real estate, Mr Ding said that it was a case choice. Wanda's products sell cash through selling property and earn a hotel after the house is sold out. Wanda will not do a particularly large project with negative cash flow unless it is in a particularly good location. Ding Benxi is very satisfied with Wanda's London project, which has been sold since last year and has achieved 3 billion sales and become the sales champion in London.