Looking Forward To The Future Of The Internet Of Things, Mashup And Big Data.

"Smart platforms are now moving around the Hard Suits Inc, which is the opposite of what happened six months ago." since becoming Vice President of Jingdong intelligent group, Shenzhen has become the place where the company often travels. "Every month, we have to go to a few times, and everyone will meet with factories, supply chains, programme makers and start-up companies". Whenever there is a little connection with the two words of "intelligence", then Xin has to go and have a look.

The smart platform suddenly became hot, and millet, Jingdong, Haier and Tencent have already come in from the field they are good at.

Not only the giants, but also some of the Internet Co have already had specialized intelligent platform departments. They do not undertake the research and development of an intelligent hardware, but jump out to do the platform.

In most companies, the Department has been established for less than a year, and some businesses have been organized, and the Division has not yet been established.

The role of intelligent platform is to provide a unified interface platform to connect as many hardware as possible, and the interconnections between hardware. The intelligent hardware, in addition to doing well in products, also wants to catch a speedboat with intelligent platform to give the product more opportunities to "brush face" in front of users.

It is inevitable that in a field where there is no uniform standard and agreement, who is the first to achieve the scale effect, it will naturally form a de facto standard.

Jingdong Intelligence Group has been established for more than six months. In the platform it built, it not only provided electricity supplier sales channels, but also invested in upstream chips and modular Corporation. In the supply chain and crowd raising, Jingdong also made an attempt.

Even if the company is as big as Jingdong, it is no longer willing to be an intelligent hardware sales platform. It hopes to have more core control of intelligent platform, such as Wifi chips, user data and so on.

Although Jingdong has no advantage in manufacturing industry, it is good at Internet + thinking, e-commerce sales channels and platform playing, which can also win the favor of intelligent Hard Suits Inc. For example, many intelligent hardware will be endorsed when Jingdong is released.

Millet is a big player in this circle.

At the end of 2013, Xiaomi proposed to invest in 50 intelligent hardware startups in 3 years. After a few months, the figure was upgraded to 100.

In the eyes of insiders, the intelligent platform of millet is more closed. It mostly adopts investment holding mode to Hard Suits Inc, which means that the control is much larger than that of other platforms. For a start-up company seeking to cooperate with other parties, it is often a balance to make a pig of millet outlet or to pursue more freedom.

"The core of hard egg net is to provide the chip as the origin and spread around, and then become a comprehensive intelligent platform."

Vice president, marketing, core city

Told reporters that this is difficult for the core city of Ke Tong.

Prior to the establishment of hard eggs, the core city of IC is mainly dealing with Hard Suits Inc as a supplier of the components of the IC. The main partners are not HUAWEI, Lenovo, but start-ups.

Last year, after realizing the great development of intelligent hardware, the hard egg net was set up in the core city of ktong. It is the same as the intelligent platform mentioned above, which is for the intelligent Hard Suits Inc to play the opera.

Liu Hongjiao told reporters that a lot of hard eggs are done through cooperation, such as

WeChat's cooperation.

It is not difficult to see that the practices of these companies are very similar. No matter whether they are based on the electricity supplier, the supply chain or the manufacturing industry, they are willing to take the road of intelligent platform.

"No matter what, the land must be looped". In that view, if there is no scale effect, the intelligent platform of Jingdong is a dead end.

In this battle, all companies are smart enough to play the game. They do not shy away from talking about how to balance their competitors.

On the basis of preserving core rights, all effective cooperation in expanding alliances will be tried, but all rights and interests will be brought to a halt.

On the other hand, these platforms are eager to embrace each other. "If ten people fight, the elimination of the weakest, or even the strongest ones, will help accelerate the end of the competition."

Such alliances have been found everywhere, such as Concorde core and Jingdong's Alliance in crowdchips and channels, and cooperation with WeChat in hardware control. For example, the alliance between Haier and Alibaba and Meizu are all hoping to expand the influence of the platform and squeeze other companies into the crowded ship as soon as possible.

Although only half a year, Xin believes that

The industry has moved from the "connection" stage to the "interconnection" stage: some standards and protocols of intelligent hardware should be interworking. In other words, the hardware can identify each other and distinguish each other's language.

The only way to solve this problem is to break the barriers between platforms, and at least not many platforms exist.

"Therefore, competition is bound to move towards cooperation, and it can never be broken." Xin believes that competition is inevitable, but will eventually end in cooperation or "fast fish eat slow fish".

For the majority of respondents, the fierce competition will only last two or three.

One is a relatively closed system, one must be an open platform, like apple and Android.

For a relatively closed platform, nxin believes that there will be a vicious circle. "Platform closed, Hard Suits Inc will be less, the more closed is not confined to Hard Suits Inc, but the development of its own platform."