Suning Aims At 1 Shop'S Future Performance.

Traditional stores and simple electricity providers have their own dilemmas that need to be adjusted. Internet retailing is actually the future of retail industry.

Last year's performance was better, and Suning's enemies were more.

Yesterday, the general manager of Suning supermarket, Wan Meiji, said that the annual performance will increase by 9 times, and the three years will achieve a break even in the supermarket business. Although the scale will be affected, it will catch up with the 1 shop.

In the case of the slow growth of the traditional supermarkets, Suning's failure is worth looking forward to.

Su Ningyun, COO Hou Enlong, told domestic and foreign brand suppliers yesterday that Suning's investment in resources, stores and promotion will be tilted to the supermarket. It will be the business of Suning's landmark growth in the future and an important engine for Suning's acceleration.

Once in

Wan Meiji, who is in office, admitted that joining the new supermarket from Suning to the Internet supermarket was because he saw that the big ship of the traditional supermarket was going downhill. When it boarded it 18 years ago, it enjoyed its dividends and found that it had to find a breakthrough when it went downhill.

According to Wan Meiji, Suning's positioning for the Internet supermarket is an important drainage device.

This is because supermarket goods.

Gao, "after the supermarket business went online, the rate of repeat purchases increased by more than three times."

And repeat purchase rate is the most important part of supermarket business assessment.

For profit, Wan Ji said that the simple mode of buying and selling is not suitable for the Internet. "The real profit model is" wool comes out on pigs. "

After the supermarket brings users, users may buy products such as tourism and finance.

Shop No. 1 specializes in supermarket category, but it is hard to make profits through this mode.

According to introduction, Suning supermarket includes two channels: online platform and offline store, the online platform is mainly based on suning.com, and the line is operated by "entity + virtual sample" mode in main shops, mini Plaza stores and suning.com service stations in Suning Plaza.

At present, Suning supermarket is mainly based on online form, and only opened a supermarket entity store in a few areas. In May this year, it will land in Nanjing and Shanghai. In September, it opened in Beijing and opened 30-50 in the whole country.

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Chen admitted that in the past, customers were boyish or even harmful to users.

And now the customer is to give users the best.

Regretfully, "doing a shirt and a T-shirt is the duty of everyone, and I am making a new life."

"Love the Internet, love freedom, love late, love night stalls, love racing cars, also love 29 pieces of T-SHIRT, I am not a flag bearer, not whose endorsement, I am Han Han."

This is a once popular object, and now the company, which has been established for more than 7 years, is facing the dilemma of overcoming it.

Chen has made such a rethink: "in 2011, when the customers were the most busy, there were more than 1.3 people in the company, and there were thirty or forty leaders at the chief executive level. However, everyone was in crisis.

Now, there are fewer than 300 people left, and the core team of shirts is only 7, but the business is running smoothly.

I can't help wondering what so many people used to do in the past.

Facing the crisis is a test for the old age. In particular, it is not just courage to redefine the new strategy on the T-shirt product line.

In the center of the huge hall, from the beginning of the Japanese travel, Chen gradually introduced the topic to "how a good T-shirt came into being", from material selection, edition design, printing process to art design.

Chen said that in order to make this shirt a great expense, the Japanese design team was specially recruited from Japan. From the sleeve to the waist effect, the gap between the flat seam and the side line was studied and designed.

It is understood that the new t-shirts released include two categories of plain T-shirts and printed T-shirts, priced at 89 yuan and 59 yuan respectively.

Chen stressed that this T-shirt is made of Japanese super bomb technology, and the dye is also made in Japan. The printing patterns are from dozens of designers in Japan, Germany and Italy.

"It's easy to make an ordinary T-shirt, but it's very difficult to make a high forcing T-shirt."

Chen pointed at the stills in Malone Brando's Streetcar Named Desire, on the big screen. "Like the T-shirt of the US Navy during World War II, people can't help wearing it."

Chen said.

When it comes to conflict with the concept of "focusing on shirts", Chen explains that this time the new T-shirt product is fundamentally different from the previous product expansion.

"First of all, T-shirts can be classified as shirts and shirts, which can be regarded as casual shirts or artistic shirts.

When the temperature rises to a certain extent, T-shirts are basically the replacement of shirts. Therefore, this time the fans should launch T-shirts in the season, and strive to keep the brand in the user's changing season, and further increase the viscosity of customers.