Supply Chain: Cost, Speed Or Quality?

There are three or fifty sewing machines that can be made into factories. They can also make a picture of their breasts, and promise to say, "I am familiar with the products of your family, I will certainly help you rush out for 10 days!" in the face of such a small supplier, should it develop properly, or is it suitable for training? If you want to know the cost, speed And the quality of how to balance, for suppliers, it is not difficult to choose.

A public abroad Clothing brand Highlight "fast". It usually takes about half a year from design development to product listing in the industry, and the brand can even complete the whole process from design to up to two to three weeks. In order to achieve such a "fast", the brand attaches importance to speed in all aspects of the supply chain, corresponding to quality and cost A lot of sacrifices were made.

Cost sacrifice is mainly reflected in air transportation, and quality sacrifice is mainly reflected in quality inspection. But the brand is still famous all over the world, and consumers can understand that such parity can not buy quality and style of double high. Although the quality is often criticized, the pursuit of quality instead of quality is the brand's positioning.

Another foreign popular clothing brand takes into account cost and quality, and chooses sacrifice speed. In terms of cost, through the "small quantity" strategy and simple design requirements, we gain advantage through bargaining in the process of bargaining with suppliers through scale effect. On the other hand, we emphasize the improvement of suppliers' processes, processes and equipment, and reduce the waste of suppliers in the production process.

In terms of quality, first of all, cooperate with external fabric suppliers, constantly upgrade the quality and function of fabrics, control the quality of products from the source, and gradually create the core fabric with core competitiveness and brand identification; secondly, provide detailed and specific parametric data to the suppliers during the design and development phase; then, in the production process, hire professionals from all fields to conduct on-site guidance and management of the supplier's technology and quality; finally, in the quality inspection section, the company has strict quality inspection on its products, and the rate of quality failure control is 0.3%.

Under this operation, the brand is not very fast for the new product development in the new season, and it will take 90 days before delivery.

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The essence of sales mode is who should ultimately be responsible for understanding products and markets. Various ways have different effects at different stages and cause different problems. The distribution system is low and easy to manage, but it is widely criticized because of the long reaction period of the market and the accumulation or shortage of goods. The ordering system is more flexible, dealers can adjust according to the situation, but dealers who lack funds and experience will take more risks. The choice of order pattern is a big problem in the clothing industry.

The ordering mode does not require the enterprise to undertake the inventory of the channel, and is the easiest way to make money in the case of sufficient cash flow. But the timeliness of clothing is very strong. The fashion trends of different years are different and even fleeting. And the order time is often longer than the listing period. Once the market trend changes, dealers will not be able to meet the needs of consumers in the selling season. A large amount of inventory will restrict the order in the coming year, and further hamper the development of the brand.

As the most common sales mode in China, ordering will be a double-edged sword. It is not only the fundamental reason for the high profit and sufficient cash in the garment industry, but also a hindrance to the prosperity of the industry.

Although a domestic menswear brand is dominated by the franchise mode, it adopts the mode of "unified distribution at headquarters." At the beginning of the product season, the brand is analyzed and predicted according to the sales data of the store, and the product is uniformly allocated. Therefore, the brand can realize the overall management and distribution of the whole stock. The display of single store can display the unified image of the brand, and is conducive to the rapid response to the market trend.

However, the relevant inventory risk is borne by the headquarters of the brand, so the brand puts forward higher requirements in terms of commodity analysis and market trend control. Because of the lack of capability in commodity planning, seasonal transfer, terminal retailing and so on, the brand has led to asymmetric information between headquarters and stores. In order to develop the brand in this way, the brand has to spend several years in high storage.

A foreign mass clothing brand carries out a single store order. Its essence is to put the main responsibility of understanding the product to the store manager, that is, the store manager directly orders to the headquarters according to the consumer demand and market changes. It is mainly based on the fact that "the store manager can better identify and match the change of customer demand, which is conducive to promoting the supply chain moving towards the market and upgrading quickly." This mode puts forward high requirements for the comprehensive ability of the store manager. In this industry where the average annual wastage rate is above 50%, how to recruit, train and retain front-line personnel is also a study.