The Boss Of Electric Business Is Not Waiting For Death.

　 The fifty step is not to laugh at the one hundred step.

Recently, the media exposed the netizens' report. JD.COM Staff arranged for merchants to clean up the sales volume of Jingdong mall. Under the pressure of performance, you say that you want to let the merchants brush the bill to express their obscurity. They appear naked in the chat record with the businessman. So low EQ should be dismissed. With veteran soldiers dealing with these electronic business platforms for many years, correct posture should be all kinds of coercion and hint, and do not expect to have good resource position and traffic volume without completing sales tasks. Businessmen are not fools. People who don't know how to do it are embarrassed to say that they are doing business. Why should they be so naked?

The Jingdong is really worried that the rehearsal of the Jingdong is more serious. So a vice president of Jingdong said in an interview with the media that we should be alert to the possible drivers behind these events and think that the soil of Jingdong is different from Ali's. Seeing this report, there really is a feeling of fifty steps and a hundred steps. The problem of brush list on Ali platform has been known to both women and children. Thinking back to the beginning of, Tmall was bitten by the General Administration of industry and Commerce for counterfeit goods. Jingdong was complacent. Liu Qiangdong also repeatedly insinuate in public. Now Jingdong is also being blasted, and it has to be a slap in the face.

　 The brush is a poisoned wine from the platform.

In order to maintain the platform's basic trust in the consumer's mind on the issue of counterfeit goods and brushing, veterans are absolutely convinced that neither Ma Yun nor Liu Qiangdong, as a vice president of the Jingdong, can not tolerate sand in his eyes. He will tolerate zero on counterfeit goods and brushes. If employees have problems, they will "be dismissed", and in fact, they do the same. But there is no sand, why do you still have so many sand?

First from the macro level of the whole society to analyze. Whether it is Counterfeit goods The problem is the brush issue, which is related to the integrity of the whole society. Fake goods on the line are not less than online, but because the line is more scattered and not concentrated, unlike the Internet monopoly in a few large business platform, so it is often ignored. The same is true of the brush list. Is the queuing party under the line a typical brush? Who cares about them? The big business tycoons in the spotlight are doomed to be challenged.

From the electronic business platform itself to analyze. Businessmen can't afford to lose money early. Businessmen are willing to take such risks. They must be profitable. Existence is reasonable. The appearance of the brush itself illustrates the value of the platform. It is sad that no one has brushed up the platform, not because it can not be brushed, but because your traffic is too small, so it is not worth selling. On Ali platform, the cost per brush is at least 10 yuan. What does this mean? It means that if your product price is 100 yuan and the profit is 20%, it has already accounted for more than half of the profits. Wool comes out on sheep, and consumers pay for the final brush. There is no way to do it for merchants. If you don't need to do the bill or put it in advertising, you will have a ranking. Who will put a good profit on it and earn a lot of profits?

"Do not brush alone is waiting for death, brush is to seek death", behind this is actually a businessman's helpless action. The so-called Jingdong and Ali soil are different, just the words of the crown. Whether Alibaba or Jingdong, as a commercial organization, there is a demand for higher GMV (Gross Merchandise Volume, total transaction volume) to obtain higher profits, which necessarily requires a mechanism to allocate traffic and resources according to sales volume. The higher the sales volume, the more resources and traffic will be gained. This is very much in line with the competition mechanism in the commercial society. This competition mechanism is of great benefit to the ecosystem of the platform.

In order to get more resources and traffic, merchants will use their resources to help the platform drain and help. platform Increase transaction volume. We assume that if we do not allocate resources according to the sales volume, instead of distributing them equally or randomly, it will be unfair for the merchants who want to be bigger and stronger in the platform. The platform will lose its competitive vitality and will eventually decline.

Finally, we will analyze it from a more micro perspective. Let's talk about the assessment method of the two platform's small two assessment. The so-called buttocks determine the head. His assessment is deep linked with the completion of GMV. In order to complete the task, what can he do? Close eyes, we can all understand the logic of it. We can only exchange resources and traffic with the merchants, and exchange conditions. Of course, you have to help me complete more sales. How can the sales volume come from other businesses? Besides, there are other solutions for merchants. Some people may say that I can spend the advertising fee, but if you have enough advertising expenses, you will naturally not waste the so-called resources that he gives. But the problem is that quite a few businesses are small and medium-sized sellers. There is not enough advertising cost. Finally, they can only be solved by washing the bill. Here we have to