China'S Release Of Autumn Order 2015 Results

Orders recorded low double-digit growth

Recently,

The results of the 2015 autumn order meeting were announced. Both the main brand "LILANZ" and the sub brand "L2" order achieved low double-digit growth.

It is reported that in March 2015, China launched two brands of LILANZ and L2 in Quanzhou and Shanghai respectively.

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The order will invite representatives of distributors, agents and distributors of two brands throughout the country.

During the period, LILANZ and L2 showed more than 1000 new products including clothing, footwear and accessories.

Compared with the autumn 2014 order, the total amount of the main brand "LILANZ" and the subsidiary brand "L2" had a double-digit growth rate.

Among them, the growth of the main brand "LILANZ" continued to accelerate, reflecting the increasing confidence of distributors as sales channels returned to normal and retail sales remained ideal.

Compared with the 2015 spring and summer order, which was announced in September 2014, the order volume of this autumn order also showed a continuous improvement, especially the main brand "LILANZ" from a high digit growth to a low double-digit growth.

The average unit price of the two brand products is similar to that of autumn products in 2014.

The above order is expected to be shipped in June of this year.

In recent years, our country

Still sluggish, many men's clothing enterprises have a serious backlog of stores, and sales have declined year after year. Some brands have chosen to close stores.

Li Lang had also been unable to avoid such difficult times, but since 2012, he has realized the need for pformation.

After a long time of exploration, I finally found my way of development, that is, "do the best design, the best version and comfort".

To this end, the introduction of a number of well-known international designer Li, and a large number of domestic engineers.

At the same time, in the supply chain reform, by reducing intermediate links, the production cost will be kept at the lowest level, the rapid response capability will be improved, and the strategy of "upgrading quality without raising prices" will be applied to provide consumers with cost-effective products.

At present, the pformation has shown the effect. This order will achieve a low double-digit growth of two brands, which is the best proof.