The Design Of Men'S Clothing Forum At The Home Of Hai Lan'S New Product Research And Development

In the afternoon of March 9, 2015, the national brand Hai Lan home, a Chinese family dress problem, and how to improve the design style and taste of future Chinese men's wear, how to provide the soil and fill a dialogue for the new forces in the design field in China.

The capital of design, Beijing Institute Of Fashion Technology, is in full swing.

At the forum, Zhou Lichen, director of Commodity Center, "the leader of Hai Lan", is also the leading figure of the brand side. It also includes the president of Beijing Institute Of Fashion Technology, vice chairman of China Fashion Designers Association, vice president of China Textile Engineering Society, Liu Yuan Feng, and new designer Zhou Xiangyu.

The status quo and future "exchanged views and updated views.

As a senior representative of "Hai Lan's home", Chow said in his speech: "the reason why Hai Lan's family has its achievements today lies in the correct strategic direction.

We pay attention to quality, pay attention to cost performance, and are determined to bring good and fashionable clothes to everyone and let consumers benefit.

At the same time, we are determined to support young people with ideas.

We know that only by constantly injecting fresh blood can the brand continue to grow. "

President Zhou and President Jia Ronglin announced that Hai Lan's home and the northern clothing cooperation "Hai Lan home's China Men's wear new talent design and training fund" was established and awarded to 5 outstanding student representatives. We hope that we can work together to cultivate the new strength and make the cutting-edge and excellent design for the market.

I believe that after this forum, we will consolidate the status of the national brand of Hai Lan home, and move towards a more fashionable, more professional and better sense of men's clothing after the new design is integrated into the blood.

The road is moving steadily.

"Hai Lan home" as the present

The most influential brand that benefits most people is never changing its professional attitude in the field of national men's wear.

In 2014, the brand name of the brand sponsored the new variety show aimed at young people, such as running, brothers, and the strongest brain.

In the sense of mission that shoulders the development of industry and the promotion of national image, Hai Lan's family insists on constantly innovating in product design and research and development.

"We have almost 3000 to 5000 SKU products," said Zhou Zhou, a brand soul. "Such a large volume requires special management to design and develop.

At present, there are nearly two hundred design units in collaboration with Hai Lan's home. This brainstorming development mode integrates the excellent resources of the whole society.

Zhou also explained the goal of this activity again: "Hai Lan's home understands the Chinese market, and knows most Chinese men what they are wearing.

We sincerely hope that through our discussions and collaboration with industry leaders, academic experts and cutting-edge designers, Chinese men will be able to dress better in the future.

We join hands with China this time.

The capital Beijing Institute Of Fashion Technology jointly held the "Hai Lan Li new forum", together with experts, professors and designers to discuss the status quo and future of Chinese men's wear.

At the same time, we also understand that the upgrading of the national attire style must be started from the younger generation's "design education and practice". We have the duty and obligation to help train the new generation design force in the mainland and inject more fresh blood into the design of Chinese men's wear.

From "men's Wardrobe" to "national brand", "Hai Lan's home" has been moving steadily and steadfastly along the way. I believe that after this in-depth, in-depth academic and fashion communication, we will move forward towards a brighter future.

On the road to growth in the future, it will make greater contributions to the renewal and development of Chinese men's wear design. In his continuous development and progress, he will add more trendy fashion to Chinese men's wardrobe.

The Chinese men's clothing brand will also go abroad to the world.