Display: Brand Clothing Store Decoration Display Design Principles Are Fastidious.
Many people may find it troublesome to decompose the decoration process. However, many clothing stores adopt the method of contract making and no material wrapping when decorating. In order to save money and ensure the quality of decoration materials, most of them buy it in person.
By using this method, the work has not increased much, but it has left at least 1000 yuan investment. This is probably the first month's profit for the small investors who are not well-off at hand. So don't belittle the various ways to save money in the decoration.
1, the overall display of goods.
In order to achieve the display effect and fully reflect the brand design concept, it is necessary to embody the details from the overall LOGO design to the store model and the gesture display on the stage.
Design
And show the gist and intention.
2, goods display and matching.
Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.
3.
Structure of goods
It is practical and effective.
In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.
4.
Exhibition space
The construction is reasonable, smooth and strong.
The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.
5, the display style of goods is unique and unique, and its characteristics are outstanding.
This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.
How to do well the design and display of the store space and receive good results, in addition to combining the characteristics and styles of their own brands, we should constantly absorb new contents from the surrounding successful brands, and improve and develop the connotation of design and exhibition.
In this way, we can not only receive substantial results from the market, but also effectively promote the image, culture and quality of the brand.
For clothing stores, fitting in style is half the battle.
Decorating is a complex matter. There are too many details such as time arrangement, project budget, qualification of decoration company and so on. If you want to make partial alterations, you will always communicate with the decoration company for a whole day.
Therefore, many people simply do things perfunctory, or plaster a few crepe paper on the wall, or choose the color of the walls randomly, and brush the dark green walls of the shops which are not enough light, so that it seems that the shop does not turn on the lights from outside, so the consumers are not in the mood to go in.
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The first is the choice of main colors for decoration.
The most "stupid" method is to choose black, white and grey, so that the main colors will not take away the style of clothes. After all, underwear stores do not sell decoration.
After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.
These things are used to hang clothes, and it is also important to choose the best ones. The principle is to conform to the brand style and positioning.
For a lingerie shop, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.
Man is a kind of light seeking animal, where light can attract the eye, but the light depends on the darkness. This requires attention to the technology of lighting.
The decoration shop is designed to improve the sales of underwear. In foreign countries, the decoration style, window design, underwear display and so on are all a great learning.
If this series of work is done, sales of underwear can grow by 15%~30%.
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