DKNY Starts Looking For New Creative Director
As a representative of New York metropolis brand, DKNY is making great efforts to attract the new generation of consumer groups in the city, including the launch of a joint series with the brand ambassador and the supermodel Cara Delevigne at the end of last year.
Prabal Gurung
He was awarded the CFDA SWAROVSKI women's wear award in 2011. He was born in Singapore. He has a life background in Nepal and studied fashion design at Parsons Design Institute.
In 2008, the brand name "Prabal Gurung" was set up, and its first dress series was released in the autumn and winter fashion week in New York. It became one of the hottest designers in New York recently.
Designer
Andrea Lieberman
She graduated from Parsons School of design, and is also a famous stylist. She once created the world's most fashionable avant-garde stars, such as Gwen Stefani,
Jennifer Lopez
Gwyneth Paltrow, Cameron Diaz and so on.
In 2009, she set up a personal brand A.L.C, which has been stationed in many luxury department stores.
In January, investment company InterLuxe entered A.L.C.
Public School was born in 2008, and the main person is two native New York Dao-Yi Chow and Maxwell Osborne.
The brand has a deep metropolitan culture in New York, and its design style is famous for its blend of street and high fashion.
The brand has been developing rapidly in the past two years, not only winning the 2013 CFDA SWAROVSKI men's wear award, CFDA/Vogue Fashion Fund, the 2014 CFDA men's wear designer award, but also launched the first women's clothing series in early 2014.
In the end of last year, the Donna Karan brand, the Caroline Brown of brand CEO, has become a necessity for the brand to change its vitality and plan to inject new vitality into the brand and to open up the new generation of consumer market.
Choosing which designer as a brand new creative director, I'm afraid the designer's appeal to the new generation is a big test parameter.
DKNY brand was founded in 1989. It is a young brand created by designer Donna Karan for her mature daughter Gabby. The brand has gradually launched underwear, cowboy, children's wear and customized men's suit and other accessories.
The designer incorporated the spirit of independence and freedom and vitality of New York into the design. DKNY quickly became the brand representative of the international city style and played an important fashion position in New York.
Since LVMH acquired Donna Karan in 2001, DKNY has been managed by a team led by executive vice president Jane Chung.
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