Why Should Open Cloud Group Do Sustainable Fashion?

Fashion companies have always been a major manufacturer of environmental pollution. This is an undisputable fact. However, with the improvement of local regulations and the increase of cost pressures, some fashion companies are beginning to change their practices.

The goal of the cloud is to apply these technologies to all categories of fashion industry, not just luxury goods.

Companies welcome colleagues to come to the consultation, and are willing to share it free. If you find a solution (pollution) method, but as a competitive advantage in the home, it is completely wrong starting point.

Recently, Francois-Henri Pinault, chairman and CEO of Kai Yun group of Gucci, delivered a speech at Parsons Design Institute, calling Kai Yun think sustainable fashion is wise, and made sure that the world's third largest luxury group will "invest fully" in this area.

According to the report of Kai Yun, they have some specific indicators for the strategy of sustainable development: by 2016, the opening of cloud will not release the dioxin PVC in the production when the incineration will be released; all the suppliers of raw materials are in line with the requirements of environmental protection; the purchase of rare precious fur does not damage the natural balance of the local environment; the adoption of the method is the third way of humane collection.

To achieve these goals, Kai Yun also set up a sustainable development department for 15 people at the group level. Marie-Claire Daveu was previously a sustainable economic expert for the government.

"Luxury brands have been playing the role of (Sustainable Development) responders, but now they need to switch roles and become innovative leaders to solve a series of problems such as sustainable supply chain."

Daveu said.

Stella McCartney, a British brand under Kai Yun, is a sustainable fashion pioneer.

When luxury consumers pay attention to whether the raw materials are scarce enough, Stella McCartney insists on not using animal skins or fur.

The founder, McCartney and her team, promised to build a supply chain with sustainable raw materials and won a large number of environmentalists.

In recent years, she has been praised by Pinault for many times. "Not only is the design very well sold, but in sustainable terms, no other brand can surpass it, or even shoulder it."

However, it is hard to believe that the change in the attitude of opening up is due to the sudden pity for the nature. Because the group is a business machine, the starting point of decision-making is still the profit maximization.

According to the United Kingdom

Business of Fashion reported that garment and textile industry is the most polluted industry after oil industry.

The production of 1000 grams of cotton cloth can be almost made into a T-shirt and a piece of cotton cloth.

It needs more than 20 thousand liters of water.

The process of making raw materials into various garments, including a series of dyeing and decorating processes, requires the use of up to 8000 different chemicals.

In March 31st of this year, Kai Yun and the British new generation company Worn Again and

H&M signed a cooperation agreement, trying to use technology to achieve textile recycling.

"We use 65 million tons of polyester and cotton fiber products every year, and the consumption in 2020 is expected to reach 90 million tons."

"If we can use this technology in the supply chain of Kai Yun, the amount of recycled textiles will be amazing," Pinault said.

In addition to the "green" gold sign, textile recycling technology will save a large amount of cost for the group.

In addition, Kai Yun Hai was allied with two universities in Germany and Switzerland. A new dyeing technology was developed and used to reduce pollutant emissions.

At present, 15% of the leather products of Kai Gucci's brand are produced through this sustainable way.

Although Kai Yun group claims that the cost of the new technology is higher, the new way can better control production risks, such as fines, as the evaluation of sustainable development of Kai Yun said.

And the sustainable development organization, which sniffed the new trend of luxury brands, has begun to establish contacts with interested designers. Vivienne Westwood is an active collaborator.

Vivienne Westwood has launched a series of handbags with the United Nations project "Ethical Fashion Initiative" (EFI). These handbags are processed by Nairobi slum residents and Marseilles community women to recycle handmade printed canvas, leather scrap and scrap metal for decoration.

Up to now, EFI has been working with 29 designer brands including Vivienne Westwood, Stella McCartney, Karen Walker, Chan Luu and so on, linking the world's developing countries, even the marginalized artisans and the top talents in the fashion industry, to create a working mechanism for the former.

For the latter, such labels as "green", "green" and "moral" naturally win them a new batch of customer groups.