Customer Advantage No Longer: Listing Thoroughly Become A Mystery.

image Van guest In this way, companies that have not been listed for seven rounds of financing are too rare. Nowadays, many Internet Co are ready to go on the market after the completion of the C round. Valuation tends to turn ten times. What is the money in the Internet industry?

With the influx of hot money and countless wealth, all economic laws seem to have been broken. No matter what industry you are engaged in before, no matter what you are before, even if you are just a student, you are chasing wealth into the Internet industry.

Entrepreneurs have developed a APP that is worth tens of millions and trance back to 2000. A website with dozens of IP per day can shout millions of quotations. Compared with before, in the mobile internet field, the rate of burning money is faster and faster, and often see that some start-up companies that have just fused tens of millions of dollars have failed in two months because of insufficient money.

However, these failures have not been taken as a warning. The entrepreneurs who enter the Internet industry consider themselves to be the cleverest. Others fail because they have not found the right method or are not smart enough.

In those days, all customers were immersed in their own illusions. In 2010, customers sold tens of millions of T-shirts, with sales of up to 3 billion 800 million yuan. Advertisements of Han Han and Wang Luodan could be seen everywhere. Then, customers were in a crazy expansion, expanding their products, accessing V+ platform, breaking thousands of employees, investing in higher marketing costs, and so on.

However, in exchange for the collapse of the customer, the share fell to the 10 place of the B2C platform, and vip.com and No. 1 store came from behind. Why all customers will encounter a change? At that time, all customers were the top five e-commerce platforms in China, and got $230 million in financing.

Why was the then popular guest not listing? Old Like Liu Qiangdong, the time is not yet ripe.

In 2011, when the customers were ready to go public, when the sixth round of financing was completed, the valuation of the customers was over $3 billion. However, Chen listened to the advice of Soros, an investment crocodile, and Soros thought that the stock market was not in good condition at that time, not the best time to market.

Of course, there are plans for the old age. Under the frenzy of capital, the ambition of the old age is bigger and bigger. However, the old ability can not sustain his ambition.

From the management point of view, many of the senior guests are forced out. According to the employees who left the company, the old people had a good match with Chen Tianqiao in their employment and could not afford to stay. The more critical they were, the more fierce they were.

From the product strategy point of view, the location of every customer is accurate: vertical electricity supplier, good young product. It is precisely because of the accurate positioning, so that Han Han can be burned up by a fire. What is the location of the fans? Platform or brand?

Product quality and word-of-mouth are declining all the time. Customers are not Jingdong, Jingdong is a platform, and customers are just a product.

Jingdong can pursue the scale, use the scale to form bargaining power to suppliers, effectively spread out various operating costs, thereby increasing cost competition. And what customers want to do is not simply to pursue the scale, but to optimize the goods and services.

The abandonment of self built logistics can also see the weakness of Chen's ability. Today, Jingdong's self built logistics has become the core competitiveness of Jingdong, while the old age has been selling its core business to stop losses.

Today's fans say that a big dream wakes up, and all craziness cannot stand the cruelty of reality. Capital is mercenary to abandon the pursuit of all customers, if it is not Lei Jun's hand help, this year's Qingming has become the death of everyone.

Even with Lei Jun's help, it is no longer difficult for anyone to turn over. At the beginning of April, all the new products were released. Lei Jun's platform was hard to attract people's attention now.

Therefore, we no longer pay attention to what new products have been released, but rather ridicule Lei Jun's "bad luck" and "old life".

To tell you the truth, I am not optimistic about the future of everyone. First, the popularity of the customer brand has been greatly reduced. Making products means that the competitors are no longer the electricity suppliers, but the clothing brands. ZARA And UNIQLO and new hundred Lun can lay down all customers.

Of course, anyone can say he is. Internet brand But who cares? When I wore a 29 yuan T-shirt in Korea, it was called fashion and personality. What can I wear for a T-shirt with 59 yuan per person now?

Nowadays, customers are going to take the road of "millet". In the past, they no longer talk about customers becoming a 100 billion scale company. They call out the slogan of buying LV, but put forward "focus and perfection", which is reduced to more than 300 from a group of ten thousand employees.

However, Xiaomi and van guest are different after all. It's easy to say that some people can grab two or three months for grabbing millet, but will you rush to grab a 59 yuan T-shirt for one or two months?

From the perspective of capital operation, everyone has already gone through a period of pursuit of the concept. The innate advantages are not there, and the advantages of the acquired market are insufficient. Now the market share has been declining, business has not improved, the brand premium has been depreciated, and the products are not traditional brands. How can we tell a good story?

If the old age is really enlightened, why do we need to go public in the way of making products? Small and beautiful teams are not just right, they can match their abilities without being pushed forward by capital. If customers can really focus on clothes, they may find their own position again.

But can the age of the Internet industry be able?