The Clothing Industry Needs To Establish A Business Model To Concentrate Consumers.

　　 Clothing industry: who will be the remaining 50% of the future?

The past 10 years are undoubtedly Garment industry The most difficult 10 years, the original traditional retail store was first driven by the electricity supplier. Until last year, only a few sporadic enterprises in the entire garment industry were growing, and 90% of the enterprises were declining. Moreover, the proportion of electricity suppliers in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retailing industry has been severely beaten by the Internet.

As a result, many physical stores have begun to take the business route. However, due to the lack of relevant technology, a store often needs two sets of people, a tube entity, a network shop, with double manpower and material resources, and the result is overwhelmed.

If the shop is making money, it is also worth it. But is the online business really good? We all know that Ma Yun is very upset recently, and the news such as selling, brushing, lawsuit and so on has made him very melancholy. What's more, nowadays, the electricity supplier of Alibaba is not making money by 90%. When 90% of the people in an ecosystem do not make money, it is time for everyone to escape. Such an ecosystem will not be the future of the clothing retailing industry.

　　 If you don't want to die, let your mind change your life.

What will the future look like? In the future, the traditional clothing retail entities will also remove 50% of the total, who will be the 50% who will disappear, and who will remain the 50% to remain brilliant, depending on who can help themselves.

How to save oneself must first change several concepts.

In the future, enterprises that can survive and do well must have four Ironman: hardware, software, Internet and content. These four items should be integrated and complement each other.

Future Apparel Retailing Industry does not mean that all physical shops will disappear, and physical shops will exist. However, its existence is no longer independent of online shops. It is a OTO entity that interconnects and shares. A physical store is an entry of diversion, a point of access to deep services, a window for consumers to experience and know more, and an important part of guiding consumers to increase consumption frequency online.

In the future retail stores, the KPI index of a shop assistant is no longer a sales volume, but a strong relationship between you and consumers. Whether consumers trust you or whether you have more orders on line under your guidance and service is the key. Future business must be a new business mode that focuses on consumers and tries to gather consumers.

The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model. That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.

　 Those enterprises have already killed many lives.

In 2014, a new type of Internet Co came to us, many houses, love the house, and the drop of a taxi. Their common point is to go to intermediation. They are subverting the original information asymmetry of each industry, and some problems at the multi-storey level. They adopt the direct P2P mode. They are the lives of other peers, and the clothing industry is also the same. To flatten the hierarchy and channel will help many garment enterprises to participate in the revolution and turn over to be masters.

Actually, this is the right time. clothing In the retail industry, it is a cold winter, but also an opportunity, because in the past ten years of Ma Yun Alibaba, China's Internet business foundation has been rebuilt for more than a decade, everything is started at zero, the payment is good, the online shop is good or the system is good. Today, these have been completed, so we see a lot of young students, slightly understand some Internet technology, 35 people form a team can start a business directly, and in less than a few years can be done before other ten years to do things, this is the present era gives everyone the opportunity to revolution, see who can grasp.

　　 What is the store after the revolution?

What exactly is the future store and how to spanform it in order to seize the opportunity to divide the cake into this billion level market?

To put it simply, in this future store, all goods have their own two-dimensional code. They can learn all kinds of detailed information of goods. They have various experience and display, can be purchased directly, or can be bought online. All information and consumer information on line and offline can be synchronously shared through a set of IT technologies, all of which have been mobile Internet.

Everyone here is very interested in this new entity store mode, but soon there are some enterprises asking questions. The clothes they are producing now are mainly faced with the masses of consumers, not very high-end boutiques. Will such future stores be less suitable for themselves?

In fact, there should be three models for future shops, one is in the office building, one is in the community, and the other is in the suburbs.

　　 Suburban mode of future stores

In the face of the mass consumer group, the future store in the suburbs may be suitable for him. Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop. At the same time, all the shop assistants are professionals in fashion design. When consumers shop here, the shop assistants are their personal clothes. Designer Collocs and purchasing teachers, each consumer can make a 5-10 minute demand survey, and then the designer brings them professional advice to buy a clothing solution for them to buy and match. Finally, you can try it on in the store. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.

In the future, the factory is a retail store. As long as the agents at all levels have been removed and the profits are returned to consumers and given them better experience and service, consumers will also be willing to spend some time in shopping in remote places. For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.

　　 Community model of future stores

What kind of drainage is the future of the community model? The core of the community's future store is service and trust.

Opening a community store, there will be a variety of consumers in the neighborhood, there may be knowledge women, there may be housewives, and so on, everyone needs are different, the community shop is to understand the needs of different consumers, tailor them for them, the custom here is not to make clothes, but to play a role as a buyer for them, starting from their needs, selecting products for them, making them small and refined, saving the cost of their selection, the salesmen can send different reminder messages to different people, which clothes may be suitable for you, has chosen for you, online consumers can browse and place orders directly, of course, you can also make an appointment to go to the physical store to try on them. For example, in a residential area.

When consumers fully trust the store clerk and establish a good relationship, he can give the shop assistant more options, such as other members of the family's clothing, can gradually extend to the needs of other articles in the home.

Shops selling women's clothing can also sell men's clothing and children's clothing, while children's clothing stores can also sell toys to sell milk powder. The physical store is an entrance to experience and display. It is no longer restricted by commodity categories. The sales mode of diversified products is completely feasible and predictable. The consumption demand of a family is very large. When today's merchandise is so varied, everything takes time to pick and kill people. If there is a trustworthy buyer, and the price of goods is spanparent and affordable, it is believed that consumers will give him the right to choose. In the future, the success of a retailer must be judged by his ability to aggregate users and get users to the world. Women's clothing stores used to sell women's clothing. Today, as long as consumers have needs,

When designing a company's value chain, the first layer is always the users, and the clothing enterprises should be the same. Those times who have never been dealing with users, who sell clothes or do not know whom to sell are over. Changing the concept and embracing the Internet and mobile Internet in a positive and correct posture is the inevitable outlet for garment retailers to avoid being subjected to revolution and pass the cold winter successfully. The era of commodities and sellers will soon be over, and the future will be a consumer oriented era. If you can't really understand the needs of consumers, you must be eliminated. And the standard that will be based on the needs of consumers will be the fifty percent left behind.