Canton Fair Dares To Face The Invasion Of Foreign Trade.

In the past, many products that won by low prices in China are turning to quality and technology. international market 。

In the first quarter of 2015, the total value of China's foreign trade was 5 trillion and 540 billion yuan, down 6% from the same period last year, which is far from the target of 6% growth in the whole year. At the Canton Fair, many Chinese exhibitors bluntly pointed out that the export business was "not as good as a day".

"Although the current foreign trade situation is grim, we are confident that we will continue to stabilize the export markets of various ceramics." Wu Jianfeng, general manager of Hongyu ceramic export in Guangdong, said that since the end of last year, Brazil, Columbia and other places had initiated anti-dumping on Chinese ceramics, and the export business of their companies has been affected. exchange rate Continued volatility has squeezed profit margins. In this situation, the company developed a batch of new products to make up for the short board of the market, making the export volume in the first quarter basically the same as last year.

"In the first quarter, we really felt the chill of foreign trade and the insipid export sales," said Li Feng, sales representative of Shanghai Zhen Bo Electrical Appliance Co., Ltd., which mainly exported overs with OEM. The foreign trade situation forced Chinese enterprises to strengthen product design innovation and optimize the management mode of enterprises.

The current foreign trade situation has forced some Chinese enterprises to rely on cost advantages to make changes. Bai Ming, a researcher at the Ministry of Commerce of China, pointed out that China's foreign trade must get rid of over reliance on labor-intensive products and accelerate the development of new competitive advantages in technology, brand, quality and service.

Face foreign trade The phenomenon of "late spring chill" took part in the 117th Canton Fair's 2.4 million Chinese enterprises to deal with it calmly, and showed a "killer" competition for orders.

Haier, the famous household appliance brand, launched the "smart ecosystem" of household appliances at this Canton Fair. "In the first two months of 2015, the export volume of China's household electrical appliances industry increased by about 4% compared with the same period last year, while Haier achieved a year-on-year high growth rate of 29%." Zhang Qingfu, head of Haier's Middle East non regional region, said Haier has five major R & D centers in the world, docking first-class technology resources in major economic zones, and achieving seamless docking between users and suppliers through the transparent and open manufacturing system of interconnected factories.

The Shanghai Changjiang Communication Technology Co., Ltd., which mainly participated in the export of auto parts, has made a successful step in the diversification of export products. Zhang Hong, the manager of the company, said that the export price of the series was about 40 US dollars, which was several times higher than that of the domestic headphones. Now its sales volume has been smooth in developed countries such as Europe and the United States, and its export volume has increased by nearly 30% last year. This year's growth rate is expected to continue to rise.

A thermal insulation and noise proof roofing building material exhibited by Shandong Jinhu Linyi Color Coated Aluminum Co., Ltd. has attracted the attention of overseas buyers. Liu Dengru, the head of the company's exhibition hall, said that this product has a high cost performance and is popular in Africa and other places, and its export growth has been stable in recent years. Because of its large-scale use of machines for production and processing, the company has saved operating costs in the face of rising domestic labor costs.

In the import exhibition area of the Guangzhou Fair, He Junlong Hatch, China business development and quality assurance manager of the US CANNON company, has brought a number of safe boxes, ready to open the Chinese and international markets through the platform of the Canton Fair, Travis. He said that in recent years, the cost of production of Chinese safe products has been rising, but at the same time, the quality and technology content of the products have been further improved, which has enhanced the competitiveness of the international high-end market.

China's foreign trade downturn is worrying in the first quarter of this year. Chinese exhibitors at the 117th Canton Fair on the 15 day said that the fluctuation of foreign trade under the new normal should be a normal phenomenon. At present, the state has promulgated a series of policies to stabilize the development of foreign trade, and enterprises themselves have worked hard to improve their internal strength. Through strengthening technological innovation, brand marketing and after-sales service, they have tried to make orders to overseas consumers, "they are confident that they will tide over difficulties."