As Long As There Is A Good Position, Business Can Flourishing.
Very simply, follow your competitor's location in a certain area near the store's location:
1, identify the following objects.
Before entering a region, investigate the competitors in the area and select those who are close to you and succeed in the store.
The number of followers can be many.
Because the location of any competitor is limited, and it is impossible to cover all suitable business circles.
2, take the competitor's shop location as the center and spread to the surrounding location.
The proliferation area should be well controlled, and it can not be reduced unlimitless (for example, in the same building, next door or opposite) or expansion (for example, beyond the business district where the store is located), and it should be treated according to its own circumstances.
3, to ensure a principle - the selected shop site must have sufficient market capacity.
Some formats exist.
Management
The service content is complementary, so you can put the store beside it and bring the customers a complete "one-stop" service.
For example, there are other needs for sports people in and near the stadium. You can provide catering, sportswear retail, convenience stores or coffee and tea drinks.
For example, beside the tourist attractions, you can set up restaurants, photo galleries, photo wash shops and convenience stores.
Mobile phone charging service, souvenir shop and so on.
If you have strong communication skills or have some connections, you can form a strategic partnership with the companies that are closely related to your business. Not only the location cost is smaller, but also the store site is guaranteed.
For example, a domestic SPA and a well-known chain hotel cooperation, the two sides agreed that each hotel chain at a lower price to rent a certain area for the opening of SPA., which not only facilitates the guests of the hotel, but also brings great convenience to SPA, on the one hand, it solves the location problem once and for all, and on the other hand, it greatly reduces the cost.
In short, you yourself or send people to the site to find the opportunity to store the site.
1, identify key areas for sweeping the streets.
A detailed and scientific road map should be drawn up before sweeping the streets to avoid duplication or omission.
2, ready for sweeping tools.
It includes recording tools such as paper, pen, camera, housing basic situation table, mobile phone, local map and road map.
For larger areas, street vehicles can be used.
Otherwise, it's best to use bicycles or even walk.
3.
Street sweepers
Field inspection.
For open shop rental information, once found to contact and understand the basic situation immediately, and recorded in the "housing basic situation table", it is best to see the house or agreed to see the room time.
If the site conforms to the basic conditions, it also needs to take various photos inside and outside the store so that others can get perceptual knowledge.
For non-public sites that meet the site selection criteria, they should take the initiative to inquire about them.
When you ask, you must be polite and skilled. You'd better ask the shop leader directly. At the same time, don't be too publicized, so as not to bring any discomfort to the lessor.
4, every day after the end of the street, we must make a complete record and summarize, in particular, carefully collate the "housing basic situation table", so as to examine and evaluate the store in the future.
If several groups of people sweep the streets separately, they should also meet each other and exchange information with each other every day.
5. For all the selected store locations,
Assessment
Negotiation until final signing.
Because a good store usually has many competitors scramble, you can see the room and negotiate at the same time, so that you can get a good store at the first time.
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