Decoration Of Clothing Store Is Public.

In style, the first thing you need to know is whether your brand is casual or formal, whether it's men's wear or women's wear.

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights, folding, positive display and side display to interspersed with each other. Shelves should be placed at random and have a sense of entirety.

The layout of women's clothing store should be feminine, light blue + white, red + white, purple red + white, camel + white, white, black + white.

From the overall effect of clothing store layout, it is the key to sell the store that the customer stays in the store longer.

Therefore, when designing the store, we should first consider how to maximize the display of clothing and make the garment form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

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As far as display is concerned, the role of light is not only to simply illuminate objects, to meet people's visual function needs, but also to create space, render atmosphere and pursue perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

In the use of basic lighting, the main purpose is to extend the light in the whole store, while keeping the shop inside.

Maintain uniformity so as to ensure basic lighting in stores.

Among them, the main application modes are embedded (such as floor lamp, roof barrel lamp) and direct suction type.

The two option is to focus on lighting and to focus on lighting for popular and main products.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, commonly used devices are spotlights and wall lamps, which can be selected according to the specific characteristics of the products. If the lights need to be strengthened, auxiliary photographs can be adopted. Its main role is to highlight the color levels in the store, render colorful atmosphere and visual effects, and enhance the attraction and appeal of the products.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

Clothing store layout is a common problem. If your clothing store layout is unreasonable, though it is not aware of its adverse effects for a moment, your benefits will come down. The importance of clothing store layout is self-evident.

Effective and reasonable layout of clothing shops can properly show the characteristics, texture and ideas of clothing, help consumers to feel the clothing information in an all-round way, increase the impression of clothing stores, and form potential profits.

The image of terminal store represents the image of the whole enterprise from the side. Good clothing store layout can give clothing specific brand culture and image connotation, and deepen the customer's impression and trust to the clothing brand, so as to improve the added value of clothing, so that you can get higher profits and stronger competitiveness through clothing store layout.