Clothing Store Decoration Must Understand Basic Problems.
In this season, decoration should be relatively less. After all, this time period, especially in the latter half of the month, is rather dull. The business loss during decoration is relatively small.
However, we must pay attention to the basic problems.
(1) the facade of the storefront should be basically unified with the form and style of the surrounding buildings; the relationship between the partition of the wall and the volume, proportion and facade scale of the building is more suitable; the combination of various forms and factors of beauty in the shop decoration should be focused on the following aspects: the master and the subordinate should be clear, the rhythm of the changes and the sense of rhyme should be compared.
(2) population and shop windows are the key parts of the storefront. Their location, size and layout should be determined according to the specific conditions of the shop's flat form, location environment and storefront width.
The location and scale of store population, shop windows, plaque, advertisement, logo and shop badge are suitable for store decoration and have obvious recognition and guidance.
(3) make full use of and organize the storefront.
Edge space
Such as shop front, arcade, column Gallery, and street space under canopy.
These edge spaces are the outward expansion of the interior space of the shops, the inward extension of the outdoor commercial streets, the intermediary space of the internal and external environment of the shopping malls, and the space nodes for the distribution and detention of the crowd, and the pedestrian system of the streets and lanes.
This space should be open, flexible, convenient for shopping and available for people to relax and observe.
Functional characteristics
。
(4) the color treatment of store decoration plays an important role in the shaping effect of perfect storefront.
Store decoration should be fully utilized.
color
Contrast and harmony, in order to enhance the artistic characteristics of modeling, enrich the effect of modeling, create a better visual charm.
Under normal circumstances, the color tone of the shop is suitable for bright colors. Prominent components or key parts can be matched with corresponding contrast according to their physical characteristics and the need to embody the commercial building decoration atmosphere.
In order to highlight the identities of stores, the brand, logo and logo of storefront can also be used with high-purity and vivid colors to give people a visual display.
(5) there are many kinds of materials suitable for store decoration. The texture, texture and natural color of materials should be properly applied in store decoration.
Shop decoration, shop decoration is basically the same as building external wall and roof decoration, should consider its material is strong and durable, can withstand wind and rain invasion and has certain anti exposure, store decoration anti freezing and corrosion resistance.
It is better to estimate the next shop decoration time and the profit situation during this period, and advise the decoration shop to weigh their profits and make proper use of the decoration fund. Too big investment is not useless here, but if it is only the decoration of the storehouse and other aspects are not promoted, there will not be much increase in the performance. Therefore, the budget is best to be budgeted according to the plan of one year's renovation, especially after the fashion type of friends, after all, and the fierce competition atmosphere, the external packaging is indeed the first impression of the customers.
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