Changing Clothing Shop Decoration Concept Is Crucial

It is understood that people appreciate the commercial display in general in a very short time. Pedestrians and pedestrians rarely observe Street advertisements or shop decorations. In the store, the customers' eyes are often swept away by the dazzling commodities. All these put forward a sharp question to the commercial exhibition designer, that is, how to convey the maximum information to the consumer in the shortest time. As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern clothing store display design. Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past sense and experience. This instantaneous reflection is the emotional response caused by the aesthetic object to stimulate the theme, and then produces the subject object interaction. It enables the subject to enrich the object image in the process of imagination and leave a vivid feeling and strong impression of the object in his mind.

The clothing store space mainly consists of two parts: "seller space" and "buyer space". The traditional clothing stores are mainly based on Seller's space. Most of the shops are occupied by shelves, counters, merchandise and salesmen. The passageway and detention space are very narrow, resulting in a dense flow of people, which greatly weakens the enthusiasm of consumers. The modern store space design has reversed this kind of putting the cart before the horse, narrowing the display area as far as possible, making props with plates, pipes and transparent materials, emphasizing its permeability and flexibility in physical space and visual space. Under the premise of having enough space for customers, more attention should be paid to the creation of rest facilities and pleasant environment, and an additional shopping guide system has been set up.

Modern storefront includes the main entrance elevation, signs, overall image, shop windows, store space and landscape facilities. It is the external image system of the general environment of the store, and is also a new concept of the shop design system advocated by the modern clothing store display design. The pursuit of open and transparent shops, through the bright style of the store and external environment design, accurately express the store's business philosophy and characteristics, is the goal of today's business and display designers. Traditional shops are narrow doors and windows, stereotyped and lacking in characteristics.

Nowadays, the world has entered the era of knowledge economy. Knowledge economy has become the key to the development of businesses. capital It includes assets such as information, brand, service, network and so on that enable the business to gain competitiveness, such as asset management, business know-how, and corporate culture, which embodies the inherent driving force of development, assets such as staff quality, knowledge, skills and so on, which reflect human resources, as well as assets such as expert systems, which reflect their supporting systems. For this reason, the experts put forward eight major business operation sections: building brand, accumulating brand equity, planning brand recognition system, designing brand symbol, controlling brand communication, developing brand extension, building brand system, and realizing Brand globalization Ideal.

The formal rules of artistic beauty are widely applied to merchandising, according to planning, color, modeling and so on. Orderly arrangement It forms a beautiful and recognizable display space that is rich in order. Use the large light box picture, magnification model and so on for close-up display. Dynamic display with strong visual impact can be achieved by using camera equipment, multimedia technology, electric equipment, stage lighting technology and so on. Using POP advertising orientation and shopping guide display can enable customers to touch, operate, demonstrate, and participate in interactive display. These display techniques are popular practices for creating modern commercial space.

Merchandise in the store is the latest product of advanced productivity, leading people's consumption trend. Therefore, shop decoration should focus on fashion, adopt new decoration materials, new design methods, and new construction techniques, accurately and appropriately reflect store management characteristics and fashion.