Retailers' Sales Channels Are Low Cost.

The cost of traditional clothing retail channels remains high. Many retailers do not have their own clothing brands, they only have processing or purchasing channels, and gradually lose their competitiveness in the high cost traditional store sales mode. Therefore, actively developing network marketing business has become a top priority. And Internet direct selling B-C electronics. Business mode It can not only reduce operation cost and channel cost, but also speed up the market share of Internet direct selling and build up its own clothing brand. The most typical cases in this field are PPG and Vancl.

The innovation of PPG business mode is to successfully introduce the form of network and catalog sales into the men's shirt industry, by greatly reducing the cost of traditional clothing sales channels, so that consumers can get the ideal shirts at a lower price. As a model of "light company", PPG currently employs 500 people and sells more than 10 thousand garments every day. This is a business model, which has achieved 2 years of sales volume and the first share of the domestic market. YOUNGOR shirts last year sold 13 thousand copies a day. The rise of another brand, Vancl, has proved that the Yangtze River has pushed the waves ahead. The latest Vancl data show that its sales performance has surpassed the PPG of the direct selling industry in 2007.

Solution: retailers' advantages of using the Internet to direct e-business are as follows: direct selling mode saves huge production input and channel development threshold, reduces channel costs, seize the market share of direct selling network, quickly creates brand of its own clothing sales enterprises, improves its sales channels, combines online and offline, and promotes sales of clothing products.

To achieve these goals, a simple technology website can not be achieved, because SMEs are very difficult to maintain their own mature technology team. Technical team The improvement and upgrading of the system can not be solved well. The marketing cost of the system itself is very high, and the network sales mode of independently developing and selling the sellers needs about tens of thousands to hundreds of thousands of cost. For a dealer, the low threshold and low cost network sales that were expected will still have great risks, and the mature ones will be entrusted. Online shop system The provider may only pay 2180-38000 per year's cost, not only with the support of mature and perfect technology platform, but also linking various payment and marketing interfaces, which is conducive to cooperation and development, and can find upstream suppliers through the supply chain system of online shop system providers and tens of thousands of suppliers.

In the face of the trend of brand individuation and consumption individuation, the competition among wholesalers is becoming more and more intense. How to better improve wholesalers' own e-commerce platform, improve product related services, lock in more customers, expand their influence, and achieve a stronger market share of B-B, are the thinking and constant efforts of the wholesalers in the clothing industry.