Clothing Stores Take Advantage Of Off-Season Busy Decoration To Win In Stability.

Budget

The fitting time and the profit situation during this period suggest that the decoration shop mainly measure their profit situation and make proper use of the decoration fund. Too much investment is not ineffective in the clothing store, but if it is only a shop decoration, the other aspects will not improve, so there will not be a big increase in the performance. Therefore, the budget is best to budget according to the plan of one year's decoration, especially the fashionable dress type.

Own

It is a good time to decorate when the warehouse is cleared.

If the clothing store is decorated, it is better to find some decorators who have experience in decorating shop, and have been observing the construction on the spot. There are specific ways to explain to the decorators. Don't wait for them to get up and complain again, so the relationship is not easy to handle.

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Special decoration can save time and reduce the time of closing in your store.

Specific time to tell the master, the shorter the better.

There are still some situations, such as some places that are made by themselves, but when they are actually decorated, they can not be done in a specific way. At this time, we must remember the same effect that can come out, especially on the choice of materials, and do not use any high-end stuff, so long as the appearance effect can achieve the desired goal, OK.

The appearance of the facade basically defines your style, and the choice of the font basically determines your grade.

Do not use Korean, traditional characters and other words that ordinary people do not understand.

In that case, many people simply can't remember the name of the clothing store, nor can they cultivate the old customers.

Many shops will choose the end of spring decoration, this is the best time to decorate in a year, because this time we basically are in the capital preservation business.

After this period of time, there will be a new sales season.

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The cost of traditional clothing retail channels remains high. Many retailers do not have their own clothing brands, they only have processing or purchasing channels, and gradually lose their competitiveness in the high cost traditional store sales mode.

Therefore, actively developing network marketing business has become a top priority.

The Internet direct selling B-C e-commerce mode can not only reduce the cost of enterprise operation and channel, but also speed up the market share of online direct selling and establish its own clothing brand.

The most typical cases in this field are PPG and Vancl.

The innovation of PPG business mode is to successfully introduce the form of network and catalog sales into the men's shirt industry, by greatly reducing the cost of traditional clothing sales channels, so that consumers can get the ideal shirts at a lower price.

As a model of "light company", PPG currently employs 500 people and sells more than 10 thousand garments every day.

This is a business model, which has achieved 2 years of sales volume and the first share of the domestic market. YOUNGOR shirts last year sold 13 thousand copies a day.

The rise of another brand, Vancl, has proved that the Yangtze River has pushed the waves ahead. The latest Vancl data show that its sales performance has surpassed the PPG of the direct selling industry in 2007.

Starting in January 2008, orders jumped from more than 1000 to 6000 per day, and only four months' operation achieved the goal of selling 10000 items a day.

Vancl has so far raised two rounds of financing and the second round of financing has amounted to $10 million.

Solution: retailers' advantages of using the Internet to direct e-business are as follows: direct selling mode saves huge production input and channel development threshold, reduces channel costs, seize the market share of direct selling network, quickly creates brand of its own clothing sales enterprises, improves its sales channels, combines online and offline, and promotes sales of clothing products.

To achieve these goals, a simple technical website can not be achieved, because SMEs are very difficult to have their own mature technology team maintenance, no technical team, system improvement, upgrading, fault handling can not be well resolved, the cost of its own marketing is high, independent marketing operators need to open the network sales mode, the cost is about tens of thousands to hundreds of thousands.

For a dealer, the low threshold and low cost network sales will still be very risky for a dealer. The entrusted online shop system provider may only pay 2180-38000 per year's cost, not only with the support of mature and perfect technology platform, but also linking various payment and marketing interfaces, which is conducive to cooperation and development, and can find upstream suppliers through the supply chain system of online shop system providers and tens of thousands of wholesale suppliers.