Learn To "Treat Your Customers" Well.

Consumers' attention can be divided into two categories: intentional attention and unintentional attention.

The unintentional attention of consumers is that consumers do not have clear goals or objectives, and are attracted to certain products by the influence of external stimuli.

This kind of attention does not require the effort of people to give their will, and it is of great significance to stimulate consumer purchase behavior.

If at the sales site

Taking into account this feature, we consciously put the relevant commodity cabinets, such as women's supplies cabinets and children's cabinet and children's toy cabinet, to give consumers hints, causing consumers' unintentional attention, stimulating their buying impulse and inducing them to buy, which will achieve better results.

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High, fragmentary and selective commodities should be set up in the cabinet.

The easiest place to perceive is for them to buy and save time.

For example, a variety of colors, goods and valuables that need careful selection, we should aim at consumers' realistic purchase mentality, locate in the depths of the sales site or the upper floors of the building, so that consumers can choose carefully and carefully in a quiet environment with relatively low customer flow.

At the same time, we should consider that in a certain period of time, we should mobilize the display position of the cabinet or the display position of goods on the shelf, so that consumers will be attracted by other commodities when they are looking for the needed goods again.

People enter the supermarket to shop, always more than originally expected to buy, mainly due to the sale site design and goods deliberately placed.

The shopping center is designed as a long shopping channel to avoid consumers from shortcuts to the receipts and outlets. When consumers look around, they may see some products that cause purchase desire, thereby increasing their purchases.

For example, the larger merchandise will be placed near the entrance, so that consumers will buy large items in shopping malls and push carts to choose and increase purchases.

The design idea of super shopping channel can be used as reference for other formats to extend the "detention" time of consumers at the sales site as long as possible.

The consumer's consciousness is characterized by integrity. It can be produced by the influence of stimulants, and the influence of stimulants is always full of integrity.

Therefore, it constitutes a holistic nature of consumer awareness and affects consumers' buying behavior.

To this end, in the layout of the sales site, we must adapt to the characteristics of the integrity of the consumers' consciousness. We should set up, connect with each other, and provide convenient conditions for consumers to choose and buy goods, which is conducive to the introduction and sale of goods by salesmen.