Lingerie Shop To Improve Sales Performance
Customer management and customer service are specific, meticulous and continuous work, which is the content of every opening.
Let customer management create
profit
First, the realization of customer organization.
For example, by means of membership system, customer club, customer alliance and so on, specific methods can include the establishment of general membership system, admission ticket membership system, introduction card membership system, discussion membership system, friendship club and so on.
Two, we must manage and manage the customer organization.
To manage and manage the customer organization, the most important thing is to establish a customer archive database and manage and use it well.
Shopkeepers should start building and using terminals at the beginning of their business.
Customer files
Collect and utilize the customer information, then analyze and classify the customers.
At the same time, establishing a database is also easy to analyze and master: the growth rate of new customers, the turnover rate of old customers, and loyal customers.
Three, do customer follow-up and visit.
In order to maintain long-term relationships with customers, increase customer satisfaction and generate repeat purchases, stores should make a return visit to existing customers, including new customers' return visits, frequent visitor visits and customer visits.
For lost customers, stores should understand the reasons why customers have not consumed for a long time and understand their opinions and suggestions on the quality, price and service of customers.
Do customer service work well.
First, patience is the first step.
Every customer, when they really have the motivation to purchase, will carefully study the benefits of the product. If the customer is too careful to make the shop assistant impatient, they should try their best to control their emotions, explain their characteristics and benefits to customers in detail, give full play to their eloquence, and use their professional knowledge to make sure that the other person understands that what they buy is value for money.
Two, next is to get used to it.
Transpositional consideration
When helping customers choose underwear, we must analyze her situation and know whether the products she bought can really provide the role of beautifying her chest.
If it is a forced paction, even if the goods are sold, it will only make a profit. What is more frightening is the loss of a customer, but also further lost her reputation and potential consumer groups that she may introduce.
Three, do not criticize the customer's clothing and accessories.
Customers must be very pleased with what they use, but some shopping guides, in order to show their knowledge or the advantages of commodities, criticize other businesses' products too much, knowing that stepping down on others can never elevate themselves, let alone attacking customers' aesthetic values and hurting their self-esteem.
Because you have no way of knowing if she has used the brand you mentioned.
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