Consumption Structure Still Has Bigger Adjustment Space.

Under the background of the upgrading and pformation of consumption, sports consumption is showing great potential.

Just finished the CBA finals, let many basketball fans memorable.

And during the Ching Ming Festival in April, the attendance rate of the Chinese Super Court was equally fierce.

In the "Beijing Shanghai war" between Beijing Guoan team and Shanghai greenbelt Shenhua, according to statistics, a total of 47052 people went to Beijing stadium to watch the competition.

China, CBA and a number of mainstream domestic competitions are gaining recognition from more fans and spectators.

However, despite the rapid growth of sports service consumption demand, China's sports market is still in the initial stage of development, and the mainstream is still "

"The" selling service, selling experience ".

It has not really formed yet.

According to the general rule of sports industry development, sports service industry is the key point of sports industry development, and its proportion in sports industry structure should reach 60% to 70%.

Related surveys show that the current manufacturing and sales of sports apparel in China account for nearly 80% of the whole sports industry, including sports operations.

The proportion of sports service industry, such as fitness and leisure, venue services, etc. is very small.

The sports industry development report released in the Yangtze River Delta region recently showed that the added value of sports industry in Jiangsu province reached 62 billion 611 million yuan in 2013, accounting for 1.06% of GDP in Jiangsu province.

This is the first time that the sports industry in the province has broken 1.

In terms of specific industries, the sports service industry in Jiangsu accounted for a relatively small proportion in the sports industry, only 10.5% in 2012.

Regarding this, Yan Zhengming, deputy director of Jiangsu Sports Bureau, believes that we should accelerate the improvement of the market system, optimize the industrial structure, foster market players, develop industrial clusters, expand market supply, and promote the development of sports service industry through policy guidance and support by focusing on improving the development level of sports service industry.

Bian Zhiliang believes that to promote sports service consumption, it is far from enough to rely solely on government investment to stimulate and build new venues. We must mobilize all social forces and mobilize the enthusiasm of the community to participate in sports industry development with market means.

To speed up the development of sports industry, it is necessary to stimulate and promote sports consumption, involving national fitness and public sports services.

Yan contends to say.

In 2015, from the official announcement of the general plan of China's football reform and development, Beijing Winter Olympic Committee actively bid for the 2022 Winter Olympic Games.

A number of sports events continue to pave the way for the development of sports industry.

The future is worth looking forward to.