New Laboratory Chemicals In India Boost The Development Of Footwear Industry

Testing company Intertek recently opened leather and shoe testing laboratory in Chennai, India, to support the development of India footwear industry. Whether this measure is effective or not depends on the degree of effort and commitment.

The lab was unveiled by Padma Shri Mecca Rafeeque Ahmed, chairman of the India leather export Commission, to provide safety and performance testing.

Intertek regional director Manish Kumar said: "Southern India is one of India's main footwear production centers, which will play a positive role in boosting the development of India's footwear industry. Intertek is good at testing and identifying the types of chemicals used in dyeing and finishing processes to ensure product quality meets customer needs. "

He added that India is the world's ninth largest exporter of leather and footwear products. In order to improve and maintain the ranking, the world clothing shoe and hat net Xiaobian believes that you have to make some sacrifices and efforts.

　 　 Zhong Hua Cao Different shoes, different shoes.

In 2013, with the development of a movie, the private custom lifestyle gradually emerged and became one of the ways to show its taste and value. From clothing to shoes, from jewelry to bags, tailor-made and thrive. The concept of customization is different for different products. "For shoe customization, we pay more attention to foot and human health. Everyone's foot type is unique, and the recognition and feeling of shoes are unique. Even the feet of the same size of feet, the same shoe, the feeling will be different. Cao Zhonghua, general manager of Guangzhou Pu Pu Mdt InfoTech Ltd, told reporters in an interview with China Leather net reporter.

Cao Zhonghua, general manager of Guangzhou Pu Pu Mdt InfoTech Ltd

There are differences in foot type.

"A journey of a thousand miles begins with a single step". Some people do not care much about the choice of shoes. They believe that shoes can be worn without being too sophisticated. Others choose shoes from the perspective of beauty and fashion, and think that shoes must catch up with the trend. Little wonder, the fashionable inside may be a pair of painful feet. Cao Zhonghua expressed his concern at the beginning of the interview.

According to a survey, in China, the hallux valgus is the most common cause of foot related diseases caused by improper footwear. There are at least one hundred million people with hallux valgus in the whole country. The chance of hallux valgus in every woman's life is 20%.

Cao Zhonghua reminded consumers that in daily life, shoes should be selected according to their feet. When buying shoes, you should buy a pair of wide head shoes with enough space for your toes to reduce the pressure on your toes. In addition, the standard shoes designed for proper arch design have strong shock absorption and decompression effect, which can ensure that the weight of the foot is evenly distributed on the sole of the foot, and will not be compressed to the toes due to improper distribution, and then lead to ligament inflammation and relaxation.

Customized Shoe shoe Meet the demand for shoes

Cao Zhonghua has studied for many years in the foot type, and was responsible for the comfort research project in Guangzhou Tian Chong shoes industry before she founded her technology. She knew the feet of Chinese urban women very well. There is a big difference between Chinese and Westerners. Compared with Western women, most Chinese women have a high instep and a long back. He believes that many shoes in China are modeled on western shoes, which are very irregular. The models do not conform to the national standard, which brings many inconveniences to consumers when they buy them.

At present, most brands and manufacturers are offering less choices to consumers in order to facilitate production. For example, men's shoes are usually 39-44 yards, basically a type, and women's shoes are 35-39 yards. Most brands also make a model. In addition, many people have different left foot and right foot width, circumference and length. There are also many male customers whose shoe size exceeds 45 yards, the largest shoe size is 50 yards or more, and some female customers have more than 42 yards of shoe size. For them, buying a pair of shoes that are comfortable and not crowded is a difficult thing that ordinary people can't imagine.

In order to meet the needs of some people for shoes, and for the sake of more people's foot health, Cao Zhonghua has studied and co worked with a number of technical experts over the past 10 years, and has had a unique view on foot shape, shoe last and shoes.

　　 Measuring shoes Achieving customer satisfaction

Cao Zhonghua said that since its establishment, the company has served many clients in the custom-made project, covering men's shoes, children and the elderly. At the same time, it also cooperates with designer brand, clothing brand and fashion shoe brand.

When customers come to measure shoes, as customers, the steps will not be too complicated. In the measurement stage, customers only need to stand on paper, and designers will use pencil to trace the shape of the foot as the most basic outline. Then, record the position of the toes and plantar and other special conditions. Finally, we measure the length, width and height of each leg, as well as the details of the foot. In addition, we need to observe the walking habits of customers, as well as occupation, collocation habits and other information.

In addition to traditional manual measurement, some custom shoe stores also have computer gait measurement, which is the extension and refinement of high technology to traditional crafts, so the foot information is richer and finer.

In addition, customers can communicate with designers about their own ideas. If the designer thinks it is unreasonable, they will communicate with customers until the agreement is reached. In the case of all shoemaking materials, we usually wait for about 2 weeks to complete.

Some special customization will take longer time, usually 1--3 months.