UNIQLO Is Going To Play New Tricks Across The Border.

It seems that UNIQLO's cross-border cooperation is no longer confined to professional designers.

The appeal power of the fashionable person's personal charisma and purchasing power is gradually valued.

UNIQLO's parent company Xun marketing group issued a circular announcing that UNIQLO is going to cooperate with the influential French style icon Carine Roitfeld to design a cooperative series containing 40 single items, which covers underwear to

Each category will be based on the tag of UNIQLO LifeWear, that is, innovation, high quality and comfort.

The price is estimated to be no more than US $50. It will be purchased in major flagship stores and online shopping centers in October this year.

It's not a fashion designer.

She worked as editor in chief of French Edition VOGUE from 2001 to 2011, and then worked as editor in chief of fashion bazaar and founded CR FASHION BOOK magazine.

In designing brand products, she had only worked with the beauty brand MAC for cross-border cooperation.

But she had six years to do it.

Fashion consultant and inspiration in Gucci and Yves Saint Laurent.

"I will think about what clothes I want to wear, and turn them into new clothes that all women wear."

Carine Roitfeld indicates.

Takizawa Naoki, creative director of UNIQLO, said: "because of the familiarity of Carine Roitfeld's clothing series around the world, such an eye can affect the fashion industry.

I believe this will be a brand new LifeWear. "

Ryui Masashiya, chairman of fast marketing group, commented: Carine Roitfeld is a charming and influential fashion people.

This is not the first time that UNIQLO has done such a thing.

Last March, UNIQLO launched a 2014 spring summer series with French fashion Ines de La Fressange.

As a model, Ines de La Fressange was once a brand spokesperson for Roger Lagerfeld after being Karl Lagerfeld in Chanel.

At that time, she mainly put forward the design requirements from the perspective of a fashion industry practitioner, a woman and a consumer, and the design team of UNIQLO was responsible for realizing these needs.

As a high-end fashion lover who often wears Givenchy or Tom Ford, it is hard to imagine how she will operate this cheap, fast, casual and civilian cooperation series.