Ralph Lauren'S New Store Will Open In St Paul, Brazil.

Lauren hopes that the pricing of the store will be competitive in the market, but because the import tax is too high, every brand in the market has the same problem, and the price system can increase by more than 40%.

Ralph Lauren announced that it will open a shop in St Paul, Brazil next Tuesday, with a store of 9100 square feet.

The South American retail store will be on sale.

And women's wear series, apart from accessories, leather goods, footwear and watches.

Ralph lauren chairman and chief executive told reporters that he had been fascinated with it long ago.

Lifestyle and culture, and believe that their brand's first store in St Paul will be well adapted to the true quality and luxury tradition of the country.

Ralph Lauren advertising,

David Lauren, executive vice president of communications, said the company hopes to continue expanding the region outside Brazil, St Paul, but there is no plan yet.

Ralph Lauren said, "Brazil and St Paul have provided a huge opportunity to Ralph Lauren.

We are not just opening a store, we are developing a market, and about 70% of the luxury consumers living in St Paul, Brazil, which make it logical and the most important starting point.

According to reports, the new store has recycled oak beams, colorful concrete floors, complex tiles, hand made gypsum walls, decorative pendants, hand made stalls, new classical furniture and potted palm trees.

Besides, there will be a bar providing cocktail and snacks.

In order to celebrate the opening of Brazil new store, Ralph Lauren also plans to hold a reception on Monday evening.

According to reports, Brazil people in the brand's international top customers, although never carried out wholesale in the region.

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The latest news is that according to US media reports, Nike is close to winning the sponsorship contract of NBA's official jerseys, and Under Armour basically withdrew from the competition.

But before the press release, NBA and Nike did not comment on the matter.

According to reports, insiders have revealed to them that Nike and NBA have reached a preliminary consensus on the sponsorship of the official Jersey in the past few days, and the main framework of the cooperation agreement has been put in place.

And the important information such as the contract amount and the contract time has not been disclosed, but the news said that the contract value is likely to surpass Adidas's "10 years and 400 million dollars".

The increase in the value of a contract is likely to be related to an important condition in the agreement.

It is reported that in the new contract, Nike is allowed to print the brand logo in the official competition Jersey.

Among them, apart from the brand "hook" trademark, Jordan brand's "flying man" logo is also likely to be included.

Prior to that, although Adidas was the official partner of NBA, the brand logo was unable to reach the NBA arena.

Because the previous agreement stipulates that the brand logo of NBA's official Jersey sponsors can only appear on the team's warm-up and training jerseys.

If the news from foreign media is accurate, Nike will be the first brand logo on the jersey of the NBA official competition, which is also a major change in NBA's commercial cooperation.

At present, although the two sides have agreed on relevant terms of cooperation, they do not mean the final conclusion of the cooperation agreement.

In the foreign media coverage, the word "close" is used without exception, indicating that the cooperation between the two sides is only "close".

It is said that the specific agreement will be sent to the NBA headquarters in New York for final discussion, so it will still be a while from the formal signing of the two sides.

However, Nike's position in the US basketball market is bound to attract NBA's attention.

In 2014, Nike and its Jordan brand accounted for 96% of the market share in the US basketball shoe market.

In the NBA arena, more than 75% of NBA players were equipped with Nike shoes, and Nike's influence in NBA surpassed Adidas, which has official status.

In addition, in the 2014-2015 season, Nike's NBA endorsement star was far ahead of 283, and Jordan's brand ranked third in 39 place, far ahead of Adidas's 70 people.

Among them, Lebron James and Kevin Durant, the two most popular sports shoes, are the spokesmen of Nike. Besides, Nike and Jordan brands also have big stars such as Kobe, Paul, Wesbrook and Harden.