Search For Special 5 Brands

It is understood that in order to meet the consumption needs of young new generation, search for special 2015 will launch 5 fashion trend brands, to invite Korean male idol 2PM and Korean women's portfolio T-ARA as the new brand spokesperson of the company.

Reporters learned that

Limited by Share Ltd has released its annual report in 2014. The report shows that in 2015, search will be a comprehensive O2O marketing mode.

According to the report, the search company launched a large number of O2O explorations in 2014, specially set up the O2O e-commerce research and development team, and produced a more mature O2O plan, which prepared the conditions for O2O to roll out.

It is reported that search for the famous fashion under the banner.

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"Its 1800 entity stores cover large and medium-sized cities throughout the country, and have accumulated a large number of young fashion consumers, with supply chain management and resource integration capabilities to meet offline sales channels.

In March 2015, she searched for the strategic investment of 324 million yuan RMB to the Mei Mei Group, which is located in the Internet women's clothing brand.

In addition, search special said, O2O full channel can not only enhance the profitability of the shop, but also facilitate users to share with friends to buy a commission, is a new channel mode.

In this regard, the company found that this year is a good time to promote O2O.

However, in the process of O2O, the game between direct and franchised companies generally seems to be more inclined to join.

It is reported that this year's search will expand the brand coverage by joining the main business and supplemented by direct business, and will promote SOLOMOME (social social +local localization +mobile mobile +personalized personalized) marketing method in the store.

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Busen shares analysts believe that in 2015, the apparel industry will further intensify competition in the market, terminal operating costs continue to rise, shops profit margins further pressure, industry differentiation, pformation, elimination will become the norm.

Recently, Busen's 2014 annual performance note will be held on the interactive platform.

Wang Jianjun, chairman of the company, said: "in 2015, the market competition in the clothing industry will remain fierce.

We will make comprehensive and systematic planning and adjustment in the fields of R & D, supply chain integration, channel mode pformation, retail operation, Internet and O2O, and strive to enhance the company's performance.

The annual report shows that Busen shares achieved operating income of 482 million yuan in 2014, down 25.98% compared with the same period last year; net profit attributable to shareholders of listed companies was -1.03 billion yuan, down 1792.27% compared to the same period last year; the basic earnings per share was -0.73 yuan, down 1925% compared with the same period last year.

The main business of Busen shares is to design, manufacture and sell garments and garments. The main products are shirts, trousers, suits, jackets, knitted sweaters and so on.

The company's products rely on elegant style, good quality and excellent service, and have a high reputation in the domestic market.

It is reported that e-commerce is showing a trend of rapid growth, and the impact on traditional physical stores is growing. The layout of international brands in the Chinese market has further increased competition in traditional sales channels, and garment enterprises are facing greater business pressure, showing a large number of shops and even "run away" phenomenon.

The company said: "in 2015, the company will focus on core business, do deep and meticulous retail sales, make fine products, strengthen independent design, introduce a new customized business mode for Busen men's clothing, and establish five major systems, including brand planning, commodity management, retail management, O2O, and performance management system, so as to improve business management, improve efficiency and promote growth of company performance.

At the same time, innovation and general distributor, franchisee business mode, through the pilot way, choose the right time, the right area, the general agent channel flat pformation, and gradually promote, in order to activate the vitality of franchise channel.

In the expansion of franchising channels, we must adhere to a steady strategy, reduce the number of new stores and focus on the quality of stores.

In the development of direct channel, we must adhere to the most basic principle of efficiency and profitability. We must not open invalid stores, but not lose money shops, and appropriately expand our strategic image stores.

Online businesses such as the Internet, online shopping and micro businesses will continue to develop rapidly and will have an increasing impact on offline retailing.

All of these bring enormous challenges and pressures to the development of traditional clothing brands, and require the brand to make comprehensive and systematic planning and adjustment in the fields of design and research, supply chain integration, channel mode pformation, retail operation, Internet and O2O.