Design Innovation Based On Market And Brand Service

　　 Innovation: brand service and market inspection

In the eyes of China International fashion week Time, 26 days, this innocent is very promising. At the BIFT BGU SCU International Conference on young designers in the morning, the new design people graduating from Beijing Institute Of Fashion Technology will express their freedom of imagination on the theme of "being here" with innovative designs. At the launch site, these works are full of young cells. They are colorful and new, and are tailored and exquisite. It is easy to see the rough details in the design competition for young students. In contrast, the release works can stand close to the lens, draw closer and draw closer, and can stand careful consideration.

After the conference, the award ceremony of "North dress song" was awarded. At this time, a Beijing beside him clothing The college teacher applauded loudly for winning the works of his disciples, which deeply infected me. The "North costume song" scholarship has been sponsored for 5 years in 2014 for graduation design of clothing and clothing design and fashion show graduates, 200 thousand yuan per year. Of the 26 works released, 1 gold, 2 silver, 3 bronze, 10 outstanding, and 1 best performance and best performance awards were selected. Seeing dozens of young faces gleaming in the glare, the excited teacher said that the gold prize winner had been signed by a brand company, and his satisfaction was beyond words. I am so happy to hear this sentence. I have already signed a brand enterprise before graduation. This shows that these young people's works are not only free and fancy, not only design innovation, but out of school can directly serve the brand.

Indeed, design innovation should be Clothing brand Services, and then the market to test these innovative values. Dancing with wolves on the men's wear conference, the British traditional lattice and the new type of deformation lattice, with creative and interesting lightning patterns, bird pattern deformation and traditional British leisure colors, are combined with the latest Scandinavian color. It is understood that as a well-known fashion men's brand, "dance with Wolves" design has innovation every season, and its performance in the domestic market is also good.

JNBY's brand style is very outstanding, and its performance and recognition in the market are relatively good. Since 2011, its brand style has been extended to children's clothing, and the children's clothing brand "JNBY by JNBY" has been independently released. The design innovation has been applied to children's fashion and brought this show. 2015-2016 autumn and winter "JNBY by JNBY", the design concept is pure, natural, interesting, and from the press conference still see is a distinct JNBY design style, as always, natural fiber material is the main, full of comfort and details of the clever match, let children's "cloth" unusual. I really want to know the design innovation of "JNBY by JNBY" and how it reacts in the market. After all, children's clothing is so different.

Data show that the size of children's clothing market exceeded 140 billion yuan last year, and the baby boom will continue for many years. Children's wear market Scale continues to grow significantly without suspense. In March 19th, the first Chinese children's wear industry development summit held in Shanghai uploaded information. More and more sports brands and adult clothing brands extended their children's clothing. ZARA, H&M, GAP and other fast fashion brands, as well as Nike, Adidas and other sports brands have started children's wear. Semir group's children's wear brand balbala last year's sales exceeded 3 billion yuan, the "360 degree" 2015 children's clothing, autumn and winter orders, orders increased by 15% over the same period last year.

At the same time, safety and comfort are still the most important demands of children's clothing, especially brand children's clothing. The trend of fashion children is becoming more and more popular. The value of design innovation is coming. How to make children's clothing safe and comfortable at the same time more "tide"? How to inject fashion ideas and fashion trends into children's clothing design and gain market recognition? Designer The enterprise ponder deeply.

Looking at the schedule of fashion week, it is found that there are three children's shows in the next few days: SUN TOMORROW children's wear conference, Sun Haitao's children's wear conference, COMME TU ES Liu Jia parenthood conference, and 4 children's wear themes are released for the first time in the fashion week. It also shows the attractiveness of children's wear market and the trend of children's fashion.

Li Dang Qi, chairman of the China Fashion Designers Association and chairman of the China Fashion Week Organizing Committee, said at the opening ceremony of fashion week that fashion week will continue to take "brand, fashion and innovation" as the core, and give play to the leading role of this platform in China's fashion industry, and promote more development of new strength. We are still looking forward to the design innovation, and we expect these innovations to serve the brand and stand the test of the market. So, fashion week. fashion Brands and designers will go further and further.