Designers Communicate With Consumers At Zero Distance.

We need to improve our homeland. Brand clothing The originality and level of design need to start from various aspects such as education, industry, enterprise and market, constantly improve the quality and professional level of local fashion designers, and optimize internal and external resources, so as to enhance the competitiveness and vitality of local brands in domestic and foreign markets.

1. China's clothing design education should go out of the campus. brand Trend market Local fashion brands need no "academic" designers, but also need designers who understand the market and understand consumers.

2. industry associations should integrate industry resources, intensify efforts to establish research institutes for upstream clothing design, and regularly publish popular fabrics, fashion colors and fashion trends.

3. brand enterprises are less willing to act when organizing product development, especially paying attention to development cost input, product development guiding ideology and resource allocation.

4. as the leader of the industry, the strong local brands should play an exemplary and positive role in improving the original design level of domestic clothing, and take the lead in promoting the domestic garment design level.

5. led by the association, joint enterprises should set up the system of access, evaluation, training, promotion and flow in the industry, standardize the professional behavior of designers and the employment industry of enterprises.

6. standardize the system of stable and sustainable improvement of the chief designer and designer team, so as to achieve the continuity of brand clothing design and development.

7., establish a system of clothing designers to take the market and carry out terminal shopping guidance, so that designers can understand the market and consumers.

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Research and exposure to many small and medium enterprises, almost everyone has a common concern: "how can we build a brand of our own"? Small and medium-sized enterprises have always been eager to have their own brand dreams. The dispute between Wang Laoji and Guangyao's trademark right in 2008 pushed the economic value of the brand to the extreme. This is the height of the first national brand, which makes all the foreign brands pale.

It is not easy to create a brand. This is not just a question of a trademark registration certificate. Mr. Cha Gang, a senior planner of knowledge and planning, believes that brands have always been experienced and the brand created by people is a "famous brand" - a brand with a name. The real brand is never built. Because in the process of its existence, it needs to be verified by the market. Even if it is three years or five years, it will not necessarily reach this level. Without experiencing the process, it is meaningless to rely on brand stories and brand names.

So, under the current market environment, the integration of online and offline market has entered a fragmented marketing, and it is even more difficult for SMEs to fight for a brand that can belong to them. Of course, this is not to say that SMEs have no chance. If we know the process of brand building, we can work hard in this process. With the shortest time to make consumption worth remembering you, identify with you and spread you, then you have the brand gene. If winter comes, can spring be far behind?

Good product brand online, there will only be platform brand on the Internet. Can a network operator have its own product brand? Some people may say yes, maybe I tell you, the electricity suppliers are going to cry, they want to have consumers to remember their product brand, but consumers do not see their brand at all. Buyers still go to the price to go, do not look at your store brand logo and reputation. Consumers only collect your shops because of the buying habits of certain commodities. Online consumption has a common feature; the buyers and sellers are completely naked interest relations. After buying the same consumer, they may never be in contact with each other, so in this sense, buyers and sellers are a "hammer" business. You are welcome to say that although many sellers have already mixed up with the crown level, how many consumers really believe those icons? The electricity supplier takes the "goods" as the center, the entity takes "people" as the center, and the electricity supplier is bigger. It is just a channel.