Clothing Management: Effective Managers Are Indispensable

In a clothing store, the main leader is the owner. If the owner does not know how to operate and manage the clothing store, even if there is a good customer flow is useless. "The biggest problem with this store is that the owner doesn't care, and the manager doesn't understand." Song Weili said, "if the owner really can't do it himself Manage the store The most effective way is to change the store manager and recruit a competent person

"When choosing a shop, I saw that the business of the women's clothing store nearby was very good, and I thought that our business here would not be bad." But it didn't work out. Although Wang's clothing store is located on the main road of people, but because it is not close to the business district, so their customers always do not feel "full door".

"Along the way, I only saw two clothing stores, and there was a distance from the main business district. Many customers entered the store randomly." For the sister's shop, song Weili said: "the advantage of the store here is that the rent is cheap, the area is large enough, the products are easy to display, but the flow of people is too small." Song Weili said that in order to do business, it is not necessarily a good thing to be too isolated and rely on one store alone. Clever use of the opponent's potential, often can play a positive role in promoting sales. "Although the clothing store does not have to open First class business district But it has to have its own positioning and characteristics. " If the environmental position is limited, we should pay more attention to make up for it with the characteristics of business mode. At the same time, we can add some accessories such as scarves and hats.

Although the clothing quality of sister clothing store is very good, but they do not understand Clothing display The clothes in the store are arranged randomly, which makes people feel disorderly and have no desire to buy. Clothing store business area has more than 80 square meters, only in the shop on both sides of the clothing. "We also display them according to season and old and new styles." My sister said, "when a new model comes, we will put it in the window or put it in the front of the shop."

Store display is one of the key factors for the success of fashion retail. "Clothes are not hanging out will be bought, clothing stores can not do without visual marketing." Song Weili said that clothing display contains a lot of methods and skills, "the quality of clothing display directly affects the quality of store business." She suggested: can put together a series of products needed by the same kind of consumers, or put the frequently matched styles together, which can facilitate customers to purchase. "We should change the display frequently, change the position, and recombine with other styles of clothing, so as to increase the sales opportunities." Song Weili said that through the cycle of repetition, coupled with a new type of shelves, the whole clothing store will give people a new feeling of constant change. In addition, in the absence of patronage, also from time to time to sort out goods, adjust furnishings. Don't sit at the door with two legs crossed, so that customers who intend to visit will have a rebellious psychology or feel that the goods in this store are not of grade.