China Fashion Week Promotes Internet + Brand Fashion To Become The Core Of Fashion Week

Mercedes Benz China International Fashion Week is over.

Mercedes Benz China International

The 8 day Mercedes Benz China International Fashion Week (2015/2016 autumn winter series) ended successfully in Beijing in March 31st.

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Become a popular word in fashion week.

In the consumer market diversification and personalized demand situation, the fashion trend for the first time in fashion week, the performance of brand and designer brand is concerned.

In terms of publishing trends, natural related topics and elements become the focus of the 2015/16 autumn and winter trend.

This season, there are 41 brands and agencies from home and abroad, 38 overseas Chinese and foreign brands.

And more than 80 design rookies took part in 26 special releases, 2 professional competitions and 10+3Showroom at 751D PARK, Beijing Hotel and other venues.

In addition, there are more than 50 professional activities such as press releases, Sharon forums, professional seminars and so on.

At the opening ceremony of fashion week, representatives of the elite from the industrial and fashion circles walked through the red carpet. This also indicates that China's international fashion week at the core of "brand, fashion and innovation" has entered a new stage of development under the background of the "new normal" economy.

During the fashion week this week, the official APP of fashion week is on line. At the same time, China

The designers association and Jingdong group reached a cooperation intention and held a signing ceremony of strategic cooperation, reflecting the new exploration of platform construction in "Internet +" fashion week.

The China clothing awards award is first included in the official schedule of Mercedes Benz China International Fashion Week, autumn and winter series. From this point of view, the China Fashion Designers Association will be the co sponsor of the China Fashion Awards and jointly organize the annual selection campaign with the China Apparel Association.

Nearly 70% of the Chinese and foreign brands and agencies participating in the fashion week this week are on fashion week.

Brand, whether it is Bosideng, warm birds, JEANSWEST, dancing with wolves and other famous brands that are released in fashion week continuously, or the original designer brand exposed for the first time in fashion week, such as cocoon trail, Mildtree, clean drag, N 1, ILOVECHOC, etc., all of which conform to the demand proposition of new generation of consumers through personalized, attitude based products and design concepts.

In particular, children's wear and children's clothing are concentrated on the show, reflecting the heat and interest of children's clothing market.

The popular pursuit.

In addition, the concept of customized menswear on the T platform also reflects the needs of the new generation of consumer groups.

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At the same time, the composition of designers who participated in fashion week also changed.

Wang Yutao, Ceng Fengfei, Chen Wen, fan ran and other famous designers have made remarkable achievements. At the same time, Li Bo Nan, Wei Chao, Wang Qian, Hu Jin, Li Na, Li Na and other emerging young designers have done well in the fashion week this season. They represent the new strength of the original design brand.

The youth designer base plan 10+3 Showroom, as the regular unit of fashion week, was held for the fourth time. It launched 13 young fashion designers and accessories designers such as Han Dongyang, Li Fei, Li Kun and so on. Through this multi-functional entity interaction platform, designers' original design brand style has been fully displayed.

During the fashion week, the twenty-third China International Youth designer fashion competition, known as the "Han Po prize", was shared by Chinese and Spanish players. The gold medal and silver award of the "Saint de Cup" first China Light business dress design competition were taken by free designers.

The trend of the next autumn and winter is diverse, and traditional classics collide with the latest fashion concepts.

Many brands regard natural related themes and elements as the fashion declaration of autumn and winter in 2015/201616. On the other hand, integrating Chinese cultural elements into contemporary life has become a new trend of brand new trend with oriental culture as its source.

And fashion brands in the next autumn and winter of the trend of choice is in the 60s and 70s back to the interstellar walk in the future fashion.

Related activities, as a major public class of China International Fashion Week, was held in March 28th.

The open class brings together designers from all over the garment industry, designers, teachers and others.

The large open class has become one of the hotspots in fashion week with its practical content and vivid form.

Mr. Mario Boselli, chairman of the Italy Fashion Association, attended the international fashion trends and design workshop and delivered keynote speeches.

In recent years, the hosting of Mercedes Benz China International Fashion Week has been supported by many business partners in various fields.

This week's fashion week has also been officially sponsored by China International Trade Center, Asahi Kasheng Corporation and Dongli (China) Investment Co., Ltd., as well as the strong support of Perrier natural mineral water, Johnnie Walker mansion, Italy dessert VAI-MILANO and 751D PARK, Beijing Hotel, China World Trade Center Hotel, China World Trade Center mall and other fashion week providers, providing a guarantee for further improving the service quality and level of fashion week.

China International Fashion Week was founded in 1997. It is divided into autumn winter and spring summer release season in Beijing in March and October. It has been through 18 spring and Autumn Periods.

Up to now, more than 440 designers and more than 420 brands and agencies from China (including Hong Kong, Macao and Taiwan), Japan, Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, Holland, Sweden, Denmark and the United Kingdom have held 959 fair meetings. More than 3000 design and model rookies have participated in the 118 finals.

China International Fashion Week has become the top professional publishing platform for new products, new designs and new technologies in fashion, clothing, accessories, bags, make-up, and so on. It has become an international service platform for Chinese and foreign famous brands and designers to promote their image, display their ideas and spread their popularity.

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