VIP Management Of Women's Clothing

First, it is appropriate to promote "customer maintenance month" or "old customer maintenance competition" in shops, so as to promote store staff's emphasis on customer maintenance.

Second, shops should set up an effective short message library, and send messages to old customers to focus on letting customers feel our concern for her. Too commercial information will make customers resentment. Only friends like warm and loving information can make old customers moved.

1. holiday SMS: the focus of SMS is to give customers good wishes for holidays.

2. birthday message: the focus of SMS is to remind customers that today is her birthday, and wish customers happy and happy wishes.

3. season SMS: If winter reminds customers that the weather is cool, they should pay attention to clothing and diet. Taboo refers to new products listed in the information.

4. contact information: customers who are out of sight for a long time can reveal our thoughts and remind our customers to take a rest. It is best to give customers the most intimate shopping guide directly. customer Send message. Avoid a good language to ask customers if something has happened.

Third, to each staff A detailed statistics on the number of visits and emotional contacts of the old customers is provided as a basis for the evaluation of the staff's promotion level. Promote staff to turn this job into routine work. The following is for reference:

1. a customer who consumes more than 2000 yuan needs to call back after a week's purchase, asking if there is any doubt about customers' wearing feeling and washing. If the customer is in doubt, he cannot answer. customer Agreed time to solve.

2. the new customers brought by old customers, regardless of the amount of purchase, need to send messages on the same day to thank the old customers for their love for the brand and their support for the store. Thank the new customers for their recognition of the brand. During the week, you need to call back to wear your clothes.

3. when customers spend a certain amount of money, send a thank-you note or a short message to thank customers for their love for the brand.

4. the customers who spend the highest amount of money each year can be brought back to visit by regional salesmen. Thank customers for their support over the past year and ask customers for suggestions on the brand.

5, return to collect the contents of the collection, regional management related to the unification of the regional processing, the company's transfer to the head office customer service department, unified by the company.

When the shop is going to do a customer opinion survey, first make up a copy of it by yourself or staff. Is there a list of questions that the clerks think is irrelevant? Does it relate to people's habit of evading questions, whether they can achieve the purpose of your investigation? To invite customers to speak at a store meeting, and to listen to the true opinions from customers is more effective than showing them.

In order to build customer loyalty, we also need to readjust our customers' expectations of outstanding service quality. That is to say, we should not only satisfy expectations, but also exceed expectations. We need to provide a unique product or service that can be remembered. Once it is possible, individualization and even customization services will create a partnership between customers and franchised stores.