"KING MAN" Opens Up A New World Of Network Operation Mode

The rise of a new model has brought a new round of business opportunities.

Faced with this network sales of the "airborne", we sigh at the same time, more is thinking.

Where is the way out for the traditional sales mode? Who is the ultimate beneficiary of the market economy? Let's take the test of the market together.

When it comes to Internet sales, the general manager of KING MAN can't shut up.

"We all know that the cost of traditional sales is high, and its business mode determines its development.

The location of terminal sales is the most important, but the rent is very high when the location is good, and the clerk must be invited.

Plus decoration, electricity and other expenses, which is undoubtedly a great expense in cost control.

And network sales have great advantages in cost control.

First, it doesn't need a facade.

It saves the cost of store rents.

Secondly, it is not subject to geographical restrictions.

If there is one channel, there can be a diversified sales mode.

The whole country and even overseas can distribute their own outlets, which is not comparable to any traditional sales mode.

Moreover, because the speed of network propagation is very fast, a brand can only do some publicity.

The effect can spread quickly. "

Speaking of why he initially considered choosing the mode of selling online as his sales model, Ma always laughed, "first of all, I am studying computer science myself.

It's also my job to deal with the Internet.

Most importantly, I am very optimistic about this market.

The power of the network is too terrible, unlimited market, unlimited resources waiting for us to dig.

Because e-commerce is not very mature in China, there will be some problems when it starts.

Especially in terms of credibility, it's not very high, because many people don't know much about Internet pactions.

Therefore, there will be some psychological concerns, afraid of being cheated.

This is what we need.

How to make consumers feel free to buy goods should be perfected by operators.

The other is service, because there is a big difference between online sales and traditional sales, although both are direct exchanges, but after all, network sales are separated by a network carrier.

So this is our time.

It takes more time to serve.

Let consumers feel that "customers are God" and enjoy the same treatment as traditional stores.

Besides, after-sales service may be a lot.

Will you worry about what to do if there is something wrong with the product after purchase? The traditional store sale, people just have to bring something directly to the store.

But will there be no guarantee for Internet sales? When it comes to this question, Ma said, "we have already considered the issues very well for consumers. Let's take KING MAN for example. We will have an archive for every customer in the sales process.

What kind of goods, colors, sizes and quantities he bought were recorded.

In the process of sending, we will carefully inspect and package the goods and track the sending process.

We have done meticulous work for individual problems that may arise.

We will attach a sales document to each commodity if there is any problem with it.

Customers can contact our customer service staff based on this document. The customer service personnel will handle the incident appropriately. "

All the spirit of customer focus, persistence and professionality is what KING MAN always adheres to.

This is what all brand operators should insist on.

Just this year, the report on the development of online shopping in the first half of 2008 released by IARI consulting and Taobao jointly revealed that in the first half of 08 years, the total volume of Taobao online pactions reached 41 billion 300 million yuan.

It does not include sales data of other network platforms.

This powerful data shows the strong charm of the network sales mode and the great potential of the market.

Internet sales mode, the natural product under the development of the market economy environment, will be accepted by more and more consumers. The success of the brand and the brand KING MAN in the network marketing market will give us a glimmer of light.

Some new sales methods, such as Internet direct selling and TV direct selling, have changed the single sales mode of Chinese traditional enterprises in a certain sense.